VP, AI-Driven Marketing Platforms & Digital Transformation

Citigroup Inc.; Dublin; On-site; EUR 70,000 - 90,000; Full time

Job summary

Citigroup Inc. is seeking a hands-on expert for a transformative role in Digital Platforms & Transformation in Dublin. This individual will drive the Vertical AI transformation and establish best practices for public-owned marketing sites, leveraging AI to create business value. Responsibilities include managing AI tool implementations, assessing performance, and ensuring compliance with applicable laws. The ideal candidate has a strong background in AI applications, marketing automation, and project management. A Bachelor's degree is required, with a Master's preferred.

Qualifications

• Deep knowledge of AI applications in marketing, including Generative AI.
• Hands-on experience with analytics and marketing automation tools.
• Solid understanding of web architecture and public-facing websites.

Responsibilities

• Execute the Vertical AI transformation roadmap and manage key projects.
• Research and evaluate critical marketing AI tools and platforms.
• Develop frameworks to measure performance and ROI of AI initiatives.

Skills

AI applications in marketing

Marketing automation

Project management

Web best practices

Collaboration skills

Analytical skills

Customer-focused mindset

Education

Bachelor's/University degree

Master's degree

Tools

Adobe Experience Manager (AEM)

Predictive analytics tools

Job description

Citigroup Inc. is seeking a hands-on expert for a transformative role in Digital Platforms & Transformation in Dublin. This individual will drive the Vertical AI transformation and establish best practices for public-owned marketing sites, leveraging AI to create business value. Responsibilities include managing AI tool implementations, assessing performance, and ensuring compliance with applicable laws. The ideal candidate has a strong background in AI applications, marketing automation, and project management. A Bachelor's degree is required, with a Master's preferred.