Senior Segment Product Marketing Manager - Consulting

Teamwork.com, Ltd.; Cork; On-site; EUR 75,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Up to 30 days vacation

Pension/Retirement matching

Health plans and wellbeing programs

Educational resources and development

Inclusive policies including maternity

Employee Share Options (ESOP)

Job summary

Teamwork.com, Ltd. is seeking a Senior Segment Product Marketing Manager-Consulting in Cork. The role focuses on narrowing GTM to targeted segments, defining the buyer and journey, and building the marketing motion that drives mid-market consultancy adoption.

You will work with sales, content, revenue marketing and product, operating as a strategist and builder, using AI to speed research and content drafts and turning data into fast insights.

Qualifications

• Significant B2B SaaS marketing experience with ownership of a segment/vertical or GTM motion.
• Proven ownership from strategy through pipeline reporting.
• Experience working with sales: enablement and plays.
• Data-literate: able to define baselines and report on what matters.

Responsibilities

• Segment Strategy & ICP ownership: define buyer persona and journey; partner with sales/product to grow market share.
• Solutions Positioning & Messaging: own end-to-end narrative; ensure consistent messaging across teams.
• GTM execution & commercial accountability: set/track pipeline and revenue targets; design programmes with sales and content.
• Enablement: build playbooks, assets and frameworks for live deals and regular enablement sessions.

Skills

B2B SaaS marketing

Segment/vertical GTM

Sales enablement

Strategic & hands-on

Buyer research

Job description

Senior Segment Product Marketing Manager - Consulting

Marketing

Teamwork.com builds an AI-powered platform that helps client-service organisations manage projects, resources, and profitability—helping teams plan, deliver, and improve margins. Our mission is to make teams who deliver client work become efficient, organised, profitable and happy! Our platform has revolutionised how companies keep their client projects on track, their resourcing in check and their profits on point. Combining powerful project management and easily streamlined operations—we’re the only platform built for managing client projects, profitably. Our relentless customer-focus has been rewarded with thousands of amazing customers all across the globe and millions of users who sign in every day. We pride ourselves on creating market leading software, working with outstanding people, and going above and beyond for our customers. Trusted by more than 20,000 teams across 170 countries, Teamwork.com is in acceleration mode as we set our sights to become the undisputed platform for teams who deliver client work.

We believe in hiring great people and look to ensure everyone has the best possible experience of work, everyday. We strive to be open and transparent, humble and customer focused. And we thrive on curiosity, getting results and working together relentlessly to deliver excellence. We are a company of action, full of triers and doers: we try things, we make mistakes, and we learn from them.

Our personality is unmistakable: we work hard, take joy in our wins and each other's successes and important life events. And we care and support each other when life throws lemons. More than anything we embrace a straightforward approach to getting things done. We are fanatical about our customers: and when talent meets passion, success happens.

This is a hybrid role and you must be available to be in our Cork office two days a week.

The opportunity

Teamwork.com is narrowing its go-to-market from broad-market marketing to a focused bet on specific segments. Product, positioning, and GTM motion are being rebuilt around these segments.

We're hiring a senior verticals product marketing manager to join the Product & Customer Marketing team and drive this pivot commercially: defining who the buyer is, mapping their journey, and building the GTM motion for mid-market consultancy firms. Alongside this, you'll own product marketing for some strategic product domains that matter most to this segment.

This is a new role, and it's yours to define, not inherit. You'll operate through influence, not authority, working daily alongside sales, content, revenue marketing, and product. You'll need to be equally comfortable as a strategist and a builder on the same day, and to use AI actively to compress research cycles, speed up positioning and content drafts, and turn segment data into reporting at pace.

This role treats segment and product marketing as a commercial driver, not a product launch function.

Key Responsibilities

• Segment Strategy & ICP Ownership: Bring a GM's mindset to building and executing go-to-market strategy for your segments or product domains. Define the buyer persona and journey, and partner with sales, product, and revenue marketing to build a credible path to market share growth and adoption in the segment.
• Solutions Positioning & Messaging: Own the end-to-end solutions narrative for your segment/domain translating Teamwork.com's capabilities into stories that resonate with buyers and customers, defining the competitive position, and building the messaging framework that GTM teams use as their source of truth. Act as the connective tissue that keeps messaging consistent across sales, marketing, and product.
• GTM execution & commercial accountability: Set and report against segment pipeline contribution & product domain pipeline and adoption goals as commercial metrics. Design and activate programmes in partnership with sales, content, and revenue marketing, and report progress against pipeline and revenue targets on a regular basis. You are not solely responsible for hitting the revenue number (that depends on sales execution, pricing, and product), but you own building the reporting and the programmes that connect marketing activity to it.
• Enablement: Build and maintain the playbooks, assets and frameworks that marketing and customer facing teams actively use in live deals and run regular enablement sessions.

Requirements

• Significant B2B SaaS marketing experience, including ownership of a segment, vertical, solution or comparable GTM motion from insight through execution and measurement.
• Proven ownership from strategy through to pipeline reporting.
• Experience working directly with sales: running enablement, iterating on plays based on what's actually landing in deals.
• Data-literate: comfortable setting a baseline, defining what matters, and reporting against it without hand-holding.
• Comfortable being both strategic and hands‑on in the same day.

Strong differentiators

• A track record of researching and interviewing B2B buyers directly, and turning that research into positioning that changed how a company went to market, not just a deck that sat on a shelf.
• Experience working in or marketing to mid market consultancy firms.
• A background spanning both segment/vertical marketing and product marketing.

You might not be right for this if…

• You've only worked in large, established segment functions, and the ambiguity of building a discipline from scratch, would frustrate rather than excite you.
• Your definition of owning a segment stops at the strategy deck, not what happens in pipeline.

What good looks like

• Teamwork.com has established itself as a PSA market leader within your segment.
• Strong messaging is live in market that is resonating with a clearly defined ICP.
• Sales, marketing and the wider organization are clearly articulating our value as one.
• Segment ARR has grown and you can tie it back to key programmes that you launched. It is also expected that you will have an understanding at this point of what does not work.
• You've changed how the team works with AI in concrete, provable ways, for example: buyer research synthesis that used to take a week now takes a day; competitive positioning refreshes that took days now take hours; segment reporting that was manual and monthly is now near-real-time.

Core Benefits and Perks

• Competitive salary - we are paying in the region of €75,000 - €90,000 for this position.
• Up to 30 days vacation
• Pension/Retirement matching
• Health plans and wellbeing programs
• Give Back program
• Educational resources and generous development allowance
• Inclusive policies including maternity, paternity and parent leave
• Recognition programs
• Employee Share Options (ESOP)

Teamwork is an Equal Opportunity Employer, and qualified applicants will receive consideration for employment without regard to race, colour, age, family status, disability, religion, sex, sexual orientation, gender identity, nationality or ethnic origin.