Senior Marketing Manager

Wrike; Ireland; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

25 calendar days of paid vacation

Health insurance for employees and dependents

Pension scheme

Job summary

Wrike in Ireland is looking for an EMEA Senior Marketing Manager to lead demand generation efforts and collaborate with sales for KPI achievement. You will focus on building marketing strategies that leverage AI to enhance campaigns and drive growth.

The position offers competitive salary, comprehensive benefits, and a creative, collaborative work culture supportive of innovation and excellence. Join Wrike to influence and shape the future of marketing within the organization.

Qualifications

• 10+ years of marketing experience in the EMEA region.
• Experience in account-based marketing and sales collaboration.
• Availability to travel occasionally.

Responsibilities

• Lead EMEA demand generation team and manage regional marketing programs.
• Partner with sales leaders to achieve KPIs using deliverable marketing programs.
• Scale field events and webinars for enhanced outreach.

Skills

Demand generation strategy

Sales collaboration

AI-driven targeting

Critical thinking

Fluent English

Education

Degree in marketing or communication

Tools

Salesforce

Marketo

Tableau

Job description

About the Role:

As an EMEA Senior Marketing Manager, you will be a part of our global demand generation team. Your mission is to balance building out the full‑stack demand generation strategy within EMEA with a transformative mandate to leverage AI to supercharge your impact. You will focus on building regional marketing programs from planning to execution and follow‑up, ensuring alignment with sales goals.

What makes this role different? You are joining an organization that expects you to challenge the status quo, use AI to reinvent your own work, and work under a manager deeply committed to your career acceleration. We use Wrike to manage our workflows, ensuring total transparency and collaboration across the greater organization.

We are seeking a results‑driven, enthusiastic Senior Marketing Manager to lead our EMEA demand generation team. The role involves managing regional marketing leads who nurture strong customer relationships through targeted campaigns, online and in‑person events, and various channels. You will partner with sales leaders to achieve team KPIs, wear many hats, and use AI throughout your day to deliver impactful programs that drive results.

Your Impact:

• Comfortable making impactful decisions and possessing outstanding verbal and written skills, facilitating professional communication with international customers and colleagues.
• Coordinate with sales to align the team on the right programs to hit pipeline and bookings targets throughout the year.
• Lead the EMEA region in building strategic relationships with cross‑functional stakeholders in sales, corporate marketing, and digital marketing to develop demand and field marketing programs that accelerate pipeline growth.
• Represent all of marketing on strategic sales calls in regions, communicating and educating the sales team regarding new and planned marketing activities.
• Scale field events, ensuring a cohesive pre‑event, at‑event, and post‑event strategy in partnership with the global event manager.
• Develop, execute, and scale localised webinars with the webinar manager.
• Leverage targeted account strategy to support account‑based selling and marketing.
• Work with the content team to produce new marketing assets for outbound marketing and sales enablement.
• Own the EMEA forecast, measure, analyse, and report on the impact of programs.
• Ensure all workback schedules, creative requests, and deliverables are structured and tracked effectively in Wrike.

Your Qualifications:

• 10+ years of marketing experience in the EMEA region.
• Proven track record building demand generation teams and serving as an extension of the sales organization.
• Fluent in English (verbal and written).
• Experience driving marketing efforts for a high‑technology, B2B organization.
• Experience implementing a targeted account strategy to support account‑based selling.
• Understanding of customer journeys and sales touchpoints.
• Degree in marketing, communication, or a related field.
• Exceptional time‑management and organisational skills.
• Critical thinking and problem‑solving abilities.
• Experience partnering with sales and account‑management teams to coordinate, communicate, and deliver offers and campaigns.
• Availability to travel occasionally.
• AI‑driven targeting and data enrichment experience, familiarity with marketing automation and CRM tools such as Marketo, Salesforce, Tableau, 6Sense, and Sendoso.
• AI‑assisted personalization skills using tools to tailor messaging at scale for specific buyer personas.
• AI‑powered content repurposing, including turning webinars into social snippets or blogs.
• Ability to craft effective, clear, and context‑aware prompts for AI tools (e.g., ChatGPT, Claude, Gemini) to produce high‑quality text, images, and marketing copy.

Standout Qualities:

• Proven track record of working in global, dispersed, fully remote environments across multiple time zones.
• Experience in the project management or collaborative work‑management technology market, with additional experience in vertical industry technology markets.
• High level of energy, enthusiastic team player, and dedication to excellence.
• No ego—team members pitch in to get the job done.
• A positive, flexible attitude and a sense of humour are essential.

Team Dynamics:

• A high‑impact leadership role on a high‑performing demand generation team.
• A collaborative team culture that values initiative and innovation.
• Opportunity to make a direct contribution to revenue growth and brand visibility.
• Competitive salary, full benefits, and flexible working environment.

Why Join Wrike?

• 25 calendar days of paid vacation.
• Parental leave: 26 weeks maternity / 4 weeks paternity.
• 2 volunteer days.
• Bike‑to‑work scheme.
• Health insurance (employees + dependents).
• Life insurance.
• Income protection.
• Pension scheme.