Senior Segment Product Marketing Manager - Agency

Teamwork.com, Ltd.; Cork; On-site; EUR 75,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Up to 30 days vacation

Pension matching

Health plans

Give Back program

Development allowance

Inclusive policies

ESOP

Job summary

Teamwork.com is seeking a Senior Segment Product Marketing Manager - Agency to drive go-to-market for specific segments. You will define buyer personas, map journeys, and build the GTM motion, while owning product marketing for strategic domains that matter to mid-market digital marketing agencies.

This is a new role to define, not inherit. You’ll work daily with sales, content, revenue marketing and product, using AI to speed research and content drafts, turning data into fast-paced reporting.

Qualifications

• Significant B2B SaaS marketing experience with ownership of a segment/vertical/solution.
• Proven ownership from strategy through to pipeline reporting.
• Experience working directly with sales: enablement and plays that land in deals.
• Data-literate: able to set baselines, define what matters, and report on it without hand-holding.
• Comfortable being both strategic and hands-on in the same day.
• Experience researching and interviewing B2B buyers to inform positioning.

Responsibilities

• Own segment/go-to-market strategy and define the buyer persona and journey with cross-functional partners.
• Own end-to-end solutions messaging and build a consistent framework for GTM teams.
• Set and report against segment pipeline and revenue goals with allied teams.
• Build playbooks, assets and enablement sessions for live deals.

Skills

B2B SaaS marketing

Segment/vertical marketing

Pipeline reporting

Sales enablement

Data literacy

Strategic & hands-on

Job description

Senior Segment Product Marketing Manager - Agency

Marketing

Teamwork.com builds an AI-powered platform that helps client-service organisations manage projects, resources, and profitability—helping teams plan, deliver, and improve margins. Our mission is to make teams who deliver client work become efficient, organised, profitable and happy! Our platform has revolutionised how companies keep their client projects on track, their resourcing in check and their profits on point. Combining powerful project management and easily streamlined operations—we’re the only platform built for managing client projects, profitably. Our relentless customer-focus has been rewarded with thousands of amazing customers all across the globe and millions of users who sign in every day. We pride ourselves on creating market leading software, working with outstanding people, and going above and beyond for our customers. Trusted by more than 20,000 teams across 170 countries, Teamwork.com is in acceleration mode as we set our sights to become the undisputed platform for teams who deliver client work.

We believe in hiring great people and look to ensure everyone has the best possible experience of work, everyday. We strive to be open and transparent, humble and customer focused. And we thrive on curiosity, getting results and working together relentlessly to deliver excellence. We are a company of action, full of triers and doers: we try things, we make mistakes, and we learn from them.

Our personality is unmistakable: we work hard, take joy in our wins and each other's successes and important life events. And we care and support each other when life throws lemons. More than anything we embrace a straightforward approach to getting things done. We are fanatical about our customers: and when talent meets passion, success happens.

This is a hybrid role and you must be available to be in our Cork office two days a week.

The opportunity

Teamwork.com is narrowing its go-to-market from broad-market marketing to a focused bet on specific segments. Product, positioning, and GTM motion are being rebuilt around these segments.

We're hiring a senior verticals product marketing manager to join the Product & Customer Marketing team and drive this pivot commercially: defining who the buyer is, mapping their journey, and building the GTM motion for mid market digital marketing agencies. Alongside this, you'll own product marketing for some strategic product domains that matter most to this segment.

This is a new role, and it's yours to define, not inherit. You'll operate through influence, not authority, working daily alongside sales, content, revenue marketing, and product. You'll need to be equally comfortable as a strategist and a builder on the same day, and to use AI actively to compress research cycles, speed up positioning and content drafts, and turn segment data into reporting at pace.

This role treats segment and product marketing as a commercial driver, not a product launch function.

Key Responsibilities

Segment Strategy & ICP Ownership

Bring a GM's mindset to building and executing go-to-market strategy for your segments or product domains. Define the buyer persona and journey, and partner with sales, product, and revenue marketing to build a credible path to market share growth and adoption in the segment.

Solutions Positioning & Messaging

Own the end-to-end solutions narrative for your segment/domain translating Teamwork.com's capabilities into stories that resonate with buyers and customers, defining the competitive position, and building the messaging framework that GTM teams use as their source of truth. Act as the connective tissue that keeps messaging consistent across sales, marketing, and product

GTM execution & commercial accountability

Set and report against segment pipeline contribution & product domain pipeline and adoption goals as commercial metrics. Design and activate programmes in partnership with sales, content, and revenue marketing, and report progress against pipeline and revenue targets on a regular basis. You are not solely responsible for hitting the revenue number (that depends on sales execution, pricing, and product), but you own building the reporting and the programmes that connect marketing activity to it.

Enablement

Build and maintain the playbooks, assets and frameworks that marketing and customer facing teams actively use in live deals and run regular enablement sessions.

Requirements

Must-haves

• Significant B2B SaaS marketing experience, including ownership of a segment, vertical, solution or comparable GTM motion from insight through execution and measurement.
• Proven ownership from strategy through to pipeline reporting
• Experience working directly with sales: running enablement, iterating on plays based on what's actually landing in deals.
• Data-literate: comfortable setting a baseline, defining what matters, and reporting against it without hand-holding.
• Comfortable being both strategic and hands‑on in the same day

Strong differentiators

• A track record of researching and interviewing B2B buyers directly, and turning that research into positioning that changed how a company went to market, not just a deck that sat on a shelf.
• Experience working in or marketing to mid market PR, marketing and digital agencies
• A background spanning both segment/vertical marketing and product marketing.

You might not be right for this if…

• You've only worked in large, established segment functions, and the ambiguity of building a discipline from scratch, would frustrate rather than excite you.
• Your definition of owning a segment stops at the strategy deck, not what happens in pipeline.

What Good Looks Like

What Good Looks Like in 12 Months

• Teamwork.com has established itself as a PSA market leader within your segment.
• Strong messaging is live in market that is resonating with a clearly defined ICP
• Sales, marketing and the wider organization are clearly articulating our value as one
• Segment ARR has grown and you can tie it back to key programmes that you launched. It is also expected that you will have an understanding at this point of what does not work.
• You've changed how the team works with AI in concrete, provable ways, for example: buyer research synthesis that used to take a week now takes a day; competitive positioning refreshes that took days now take hours; segment reporting that was manual and monthly is now near-real-time.

Core Benefits and Perks

• Competitive salary - we are paying in the region of €75,000 - €90,000 for this position.
• Up to 30 days vacation
• Pension/Retirement matching
• Health plans and wellbeing programs
• Give Back program
• Educational resources and generous development allowance
• Inclusive policies including maternity, paternity and parent leave
• Recognition programs
• Employee Share Options (ESOP)

Teamwork is an Equal Opportunity Employer, and qualified applicants will receive consideration for employment without regard to race, colour, age, family status, disability, religion, sex, sexual orientation, gender identity, nationality or ethnic origin.