Senior Product Marketing Manager - AdTech (Remote-First)

Jobgether; Ireland; Remote; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Career growth opportunities

Direct leadership collaboration

Multinational team across Europe, etc.

Flexible work-from-home arrangements

Home-office setup budget $500

Learning and development budget $1000

Job summary

Jobgether in Ireland is seeking a Senior Product Marketing Manager to own go-to-market strategy for AdTech products. You will translate complex tech into compelling value propositions and enable sales with strong messaging across a remote-first, international team.

Collaborate with product and customer success, shaping market narratives, content, and campaigns. You’ll drive product adoption and growth, embracing AI tools and data-driven storytelling.

Qualifications

• At least 5 years in B2B AdTech with product marketing experience.
• Strong understanding of the programmatic advertising ecosystem, esp. mobile trends.
• Experience with AI tools integrated into marketing workflows.
• Familiarity with marketing platforms like HubSpot and WordPress.
• Excellent writing and editing for B2B audiences.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Develop and execute product marketing strategies for existing and prospective B2B customers.
• Create compelling marketing content and narratives that communicate product value and differentiation.
• Collaborate with product teams to ensure messaging reflects features and developments.
• Lead go-to-market initiatives for new product launches and enable sales and CS with messaging.
• Engage with customers and stakeholders to collect feedback and identify market trends.
• Partner with sales and CS to align marketing with objectives and insights.
• Monitor campaign and marketing performance against KPIs and optimize.
• Leverage MarTech and AI tools to streamline content creation and reporting.

Skills

B2B AdTech

Programmatic advertising

AI tools

Content storytelling

Cross-functional collaboration

English writing

Project management

Analytics

Tools

HubSpot

WordPress

Job description

Jobgether in Ireland is seeking a Senior Product Marketing Manager to own go-to-market strategy for AdTech products. You will translate complex tech into compelling value propositions and enable sales with strong messaging across a remote-first, international team.

Collaborate with product and customer success, shaping market narratives, content, and campaigns. You’ll drive product adoption and growth, embracing AI tools and data-driven storytelling.