(Senior) Product Marketing Manager

Jobgether; Ireland; Remote; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Career growth opportunities

Direct leadership collaboration

Multinational team across Europe, etc.

Flexible work-from-home arrangements

Home-office setup budget $500

Learning and development budget $1000

Job summary

Jobgether in Ireland is seeking a Senior Product Marketing Manager to own go-to-market strategy for AdTech products. You will translate complex tech into compelling value propositions and enable sales with strong messaging across a remote-first, international team.

Collaborate with product and customer success, shaping market narratives, content, and campaigns. You’ll drive product adoption and growth, embracing AI tools and data-driven storytelling.

Qualifications

• At least 5 years in B2B AdTech with product marketing experience.
• Strong understanding of the programmatic advertising ecosystem, esp. mobile trends.
• Experience with AI tools integrated into marketing workflows.
• Familiarity with marketing platforms like HubSpot and WordPress.
• Excellent writing and editing for B2B audiences.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Develop and execute product marketing strategies for existing and prospective B2B customers.
• Create compelling marketing content and narratives that communicate product value and differentiation.
• Collaborate with product teams to ensure messaging reflects features and developments.
• Lead go-to-market initiatives for new product launches and enable sales and CS with messaging.
• Engage with customers and stakeholders to collect feedback and identify market trends.
• Partner with sales and CS to align marketing with objectives and insights.
• Monitor campaign and marketing performance against KPIs and optimize.
• Leverage MarTech and AI tools to streamline content creation and reporting.

Skills

B2B AdTech

Programmatic advertising

AI tools

Content storytelling

Cross-functional collaboration

English writing

Project management

Analytics

Tools

HubSpot

WordPress

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Marketing Manager based in Ireland.

As a Senior Product Marketing Manager, you will take full ownership of product marketing strategy in a fast-growing, international AdTech environment. You will shape how innovative advertising technology products are positioned, communicated, and brought to market. Working closely with product, sales, customer success, and other cross-functional teams, you will translate complex technical capabilities into compelling value propositions. You will play a key role in developing go-to-market strategies, enabling commercial teams, and strengthening customer engagement. By combining market intelligence, customer insights, and data-driven storytelling, you will help drive business growth and product adoption. This is an opportunity to join a collaborative, remote-first team and contribute to the evolution of programmatic advertising across mobile and connected TV.

Accountabilities

• Develop and execute product marketing strategies to promote products and solutions to existing and prospective B2B customers.

• Create compelling marketing content and bold narratives that clearly communicate product value, differentiation, and competitive advantages.

• Collaborate closely with product teams to ensure marketing messaging accurately reflects product features, capabilities, and developments.

• Lead go-to-market initiatives for new product launches and equip sales and customer success teams with effective messaging and enablement materials.

• Engage regularly with customers and internal stakeholders to collect feedback, understand market needs, and identify emerging industry trends.

• Partner with sales and customer success teams to align marketing execution with business objectives and customer insights.

• Monitor campaign and product marketing performance against key performance indicators, using data to identify opportunities for improvement.

• Leverage MarTech platforms and AI-powered tools to streamline content creation, improve reporting, optimize segmentation, and deliver personalized marketing experiences.

• Anticipate market developments and emerging advertising trends, translating them into relevant product positioning and forward-looking marketing narratives.

Requirements

• At least 5 years of experience in B2B AdTech, ideally within a startup or scaleup environment, with a proven track record in product marketing.

• Strong understanding of the programmatic advertising ecosystem, particularly mobile advertising trends, challenges, and opportunities.

• Solid knowledge of AI tools and demonstrated ability to integrate them into everyday marketing workflows.

• Experience with marketing platforms and tools such as HubSpot and WordPress is a plus.

• Excellent writing and editing skills, with the ability to develop engaging stories and compelling messaging for B2B audiences.

• Strong analytical skills and the ability to translate complex data and insights into differentiated marketing narratives.

• Excellent command of English, both written and spoken.

• Ability to manage multiple projects simultaneously and adapt quickly to changing priorities.

• Outstanding organizational skills and meticulous attention to detail.

• Genuine passion for mobile marketing and app advertising, with a strong interest in emerging technologies and industry developments.

• Comfortable working in a fast-paced, dynamic, remote-first, and international environment.

• Proven ability to collaborate with and influence cross-functional teams without formal authority, particularly across sales, customer success, and product management.

Benefits

• Exceptional opportunities for career growth and professional development.

• The opportunity to work alongside experienced industry experts and entrepreneurs shaping the future of AdTech.

• Direct, day-to-day collaboration with the leadership team.

• A fun, ambitious, and multinational team distributed across Europe, India, Argentina, and soon the United States.

• Flexible work-from-home arrangements.

• A $500 home-office setup budget.

• A $1,000 annual learning and development budget.

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