Senior Product Marketing Lead, B2B SaaS Growth

&Open; Dublin; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Hybrid working model

Company pension

Healthcare cover

25 days annual leave + 2 company days

Maternity and paternity paid leave

Employee stock options plan

Job summary

&Open is a Dublin-based, B Corp-certified company redefining corporate gifting. As Product Marketing Lead, you’ll own the story of our platform and translate product capabilities into content that drives adoption across People & HR, Sales, CS, Marketing and Events.

You’ll work closely with Product, Sales and Customer Success to ensure every feature launch motivates deeper platform use. This senior, hands-on role requires setting the marketing strategy and delivering assets end-to-end, reporting

Qualifications

• 5+ years of product marketing experience, ideally in a B2B SaaS company.
• Proven ability to produce marketing assets end-to-end, from brief to delivery.
• Strong writing skills translating product features into customer value.
• Experience partnering with Product, Sales and Customer Success to plan launches.

Responsibilities

• Own product marketing strategy for the &Open platform, focusing on feature adoption and expansion.
• Create adoption-focused content and assets—in-app messaging, onboarding, emails, videos, help content and release notes.
• Partner with Product on roadmap, translating features into positioning, messaging and go-to-market plans.
• Build and manage launch plans for new features and platform updates with Sales, CS and Marketing.
• Develop enablement materials—battlecards, demos, case studies to drive usage and expansion.
• Use product usage data and feedback to identify adoption gaps and prioritize content creation.
• Collaborate with Design and Content to reflect &Open’s brand and tone.
• Track adoption metrics and iterate campaigns based on engagement.

Skills

Product marketing

B2B SaaS

Content creation

Cross-functional collaboration

Data-driven decisions

Job description

&Open is a Dublin-based, B Corp-certified company redefining corporate gifting. As Product Marketing Lead, you’ll own the story of our platform and translate product capabilities into content that drives adoption across People & HR, Sales, CS, Marketing and Events.

You’ll work closely with Product, Sales and Customer Success to ensure every feature launch motivates deeper platform use. This senior, hands-on role requires setting the marketing strategy and delivering assets end-to-end, reporting