Product Marketing Lead

Open; Dublin; Hybrid; EUR 70,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Hybrid working model

Company pension

Healthcare cover

25 days annual leave + 2 company days

Maternity and paternity paid leave

Employee stock options plan

Job summary

Open is a global gifting platform for companies that care. Based in Dublin, we’re a B Corp-certified startup prioritising impact over waste.

As Product Marketing Lead, you’ll own the story of Open’s platform and translate product capabilities into assets that drive adoption across People & HR, Sales, Customer Success, Marketing and Events. This senior, hands‑on role requires 5+ years in product marketing, end‑to‑end content production, and collaboration with Product, Sales and CS to land

Qualifications

• 5+ years of experience in product marketing, ideally in a B2B SaaS company.
• Proven track record producing marketing assets end-to-end.
• Strong writing skills and ability to translate product features into customer value.

Responsibilities

• Own product marketing strategy and content for the Open platform.
• Translate product features into positioning, messaging and go-to-market plans.
• Build launch plans and enablement materials with Sales and CS.
• Collaborate with Product, Sales, Customer Success and Marketing to drive adoption.
• Track adoption metrics and iterate campaigns based on data.

Skills

Product marketing strategy

Content creation

Cross-functional collaboration

Campaign planning

Storytelling

Job description

We're the global gifting platform for companies that care. Our platform sends gifts globally at scale, while our team guides the process with taste, thought and attention to detail. As a B Corp-certified company , we're all about less waste , more impact. At the end of the day, it's not how much you send, it's how you make people feel that matters. Our customers include OpenAI, HubSpot, Revolut and Fin. Come and grow with us.

You’ll report to the VP of Growth and Marketing.

You’ll work closely with Product, Sales, Customer Success and Design to turn what we ship into reasons for customers to use more of the platform.

As our Product Marketing Lead, you’ll own the story of &Open’s platform - translating product capabilities into the content and assets that drive adoption across the teams who use it every day: People & HR, Sales, Customer Success, Marketing and Events.

This is a senior, hands-on role.

You’ll set the product marketing strategy and produce the work yourself, acting as the connective tissue between Product, Sales and Customer Success so every feature launch and customer touchpoint gives users a clear reason to go deeper with &Open. Own product marketing strategy for the &Open platform, with a focus on driving feature adoption and expansion among existing customers. Plan and produce adoption-focused content and assets - in-app messaging, onboarding flows, product one-pagers, email nurture sequences, video walkthroughs, help centre content and release notes - that help customers discover and use more of the platform. Partner closely with Product on the roadmap, translating new features into clear positioning, messaging and go-to-market plans. Build and manage launch plans for new features and platform updates, coordinating with Sales, Customer Success and Marketing to land them with existing customers. Develop sales and CS enablement materials - battlecards, demo scripts, case studies - that help teams sell and expand usage of the platform. Use product usage data and customer feedback to identify adoption gaps and prioritise content and asset production accordingly. Partner with Design and Content to make sure everything you produce reflects &Open's brand and tone. Track and report on adoption metrics tied to your campaigns and content, iterating based on what drives engagement.

5+ years of experience in product marketing, ideally at a B2B SaaS company, with a track record of driving product adoption through content and campaigns. Proven experience producing marketing assets end-to-end - writing, briefing designers and shipping content independently. Strong writing skills and the ability to translate technical product features into customer-facing value. Experience partnering with Product, Sales and Customer Success teams to plan and execute launches. Comfortable using product usage and analytics data to inform content strategy.

You’re based in Ireland and able to work hybrid from our Dublin office. A self-starter who thrives in a fast-paced start-up environment and enjoys owning projects end-to-end.

Our interview process is designed to be fast. Most candidates get through the entire process in less than two weeks, and we’ll give you a clear decision quickly. We don't ask you to create any new or original work while interviewing with us.

• Competitive salary
• Hybrid working model
• Company pension
• Healthcare cover
• 25 days annual leave + 2 company days
• Maternity and paternity paid leave
• Exciting experience in a fast-paced start-up environment
• Employee stock options plan

Head Office: Dublin, Harold's Cross.

We believe diverse teammates, opinions and backgrounds generate a larger global impact and more considerate acts of care.

&Open is an equal opportunity employer and we do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.