Product Marketing Lead — Drive Adoption in Global B2B SaaS

Andopen; Dublin; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Company pension

25 days annual leave + 2 company days

Maternity and paternity paid leave

Stock options

Hybrid work

Job summary

&Open is a global gifting platform used by leading companies that care. This Product Marketing Lead will own the story of &Open’s platform, translating product capabilities into content and assets that drive adoption across the teams who use it every day: People & HR, Sales, Customer Success, Marketing and Events.

As a senior, hands-on role, you’ll set the product marketing strategy, producing the work yourself and acting as the connective tissue between Product, Sales and Customer Success so

Qualifications

• 5+ years of experience in product marketing, ideally at a B2B SaaS company.
• Proven experience producing marketing assets end-to-end — writing, briefing designers and shipping content independently.
• Strong writing skills and the ability to translate technical product features into customer-facing value.
• Experience partnering with Product, Sales and Customer Success teams to plan and execute launches.
• Comfortable using product usage and analytics data to inform content strategy.

Responsibilities

• Own product marketing strategy for the &Open platform, with a focus on driving feature adoption and expansion among existing customers.
• Plan and produce adoption-focused content and assets — in-app messaging, onboarding flows, product one-pagers, email nurture sequences, video walkthroughs, help centre content and release notes.
• Partner closely with Product on the roadmap, translating new features into clear positioning, messaging and go-to-market plans.
• Build and manage launch plans for new features and platform updates, coordinating with Sales, Customer Success and Marketing to land them with existing customers.
• Develop sales and CS enablement materials — battlecards, demo scripts, case studies — that help teams sell and expand usage of the platform.
• Use product usage data and customer feedback to identify adoption gaps and prioritise content and asset production accordingly.
• Partner with Design and Content to reflect &Open’s brand and tone across all assets.
• Track and report on adoption metrics tied to campaigns and content, iterating based on engagement.

Skills

Product marketing

Content creation

Cross-functional collaboration

Data-driven

B2B SaaS knowledge

Tools

Analytics tools

Job description

&Open is a global gifting platform used by leading companies that care. This Product Marketing Lead will own the story of &Open’s platform, translating product capabilities into content and assets that drive adoption across the teams who use it every day: People & HR, Sales, Customer Success, Marketing and Events.

As a senior, hands-on role, you’ll set the product marketing strategy, producing the work yourself and acting as the connective tissue between Product, Sales and Customer Success so