Senior Product Data Analyst, Subscriptions & Growth

The Irish Times Group; Dublin; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Health Insurance

Pension Contribution

Sick Leave Cover

Maternity Leave

Paternity Leave

Irish Times Premium Digital Subscrtipm

Income Protection Policy

Corporate Gym Membership Discounts

Free Digital GP

Life Assurance Policy

Job summary

The Irish Times Group is seeking a Senior Product Data Analyst to act as the analytical specialist for subscriptions and commercial products, collaborating with the Commercial Product team and cross-functional groups in Technology, Digital Subscriptions, Home Delivery, Customer Care and Media Solutions.

This role focuses on the full subscriber lifecycle—from acquisition to renewal and long-term value—turning data into actionable recommendations for commercial decision-making.

Qualifications

• Degree in data analytics, data science, statistics, mathematics, computer science, economics or another relevant quantitative discipline, or equivalent professional experience.
• 5+ years of professional data or analytics experience, including experience operating at a senior analyst level.
• Strong Excel & SQL skills and experience working directly with large analytical datasets.
• Strong hands-on experience with Power BI or similar, including developing or enhancing reporting and analytical outputs.
• Strong hands-on experience working with Snowflake or similar as a cloud data platform.
• Experience independently scoping and delivering complex ad-hoc analysis and longer-term analytical work.
• Excellent communication, presentation and data-storytelling skills, with the ability to explain complex analysis to non-technical stakeholders.
• Ability to operate independently, challenge assumptions constructively and turn analysis into recommendations.

Responsibilities

• Act as the primary analytical partner for the Commercial product area.
• Develop a clear view of the full subscription funnel, from traffic and paywall interaction through registration, conversion, engagement, renewal, retention and churn.
• Analyse pricing, introductory offers, promotions, vouchers, product mix and acquisition cohorts, considering both immediate conversion and longer-term customer value.
• Help develop actionable measures such as ARPU and Customer Lifetime Value and embed them into ongoing commercial decision-making.
• Use subscriber engagement data to support retention and churn-prevention strategies.
• Own and refine reporting around dynamic paywalls, conversion and other commercial product initiatives, and support teams running tests and experiments.
• Support acquisition and marketing teams with analysis of channels, campaign performance, referral attribution, conversion and customer quality.
• Build and improve Power BI reporting, write SQL, investigate commercial questions directly in the data, and identify gaps in existing datasets or reporting.
• Work with BI Developers, Data Engineers, Product, Technology, Sales and Finance where specialist input is required.
• Proactively identify trends, risks and opportunities and communicate clear recommendations to senior stakeholders.

Skills

Excel

SQL

Power BI

Snowflake

Data storytelling

Communication

Independent work

Ad-hoc analysis

Presentation

Analytics

Education

Quantitative degree

Tools

BigQuery

Python

GA4

Job description

The Irish Times Group is seeking a Senior Product Data Analyst to act as the analytical specialist for subscriptions and commercial products, collaborating with the Commercial Product team and cross-functional groups in Technology, Digital Subscriptions, Home Delivery, Customer Care and Media Solutions.

This role focuses on the full subscriber lifecycle—from acquisition to renewal and long-term value—turning data into actionable recommendations for commercial decision-making.