Marketing Manager and Demand Generation Lead

Search Talent; Dublin; On-site; EUR 90,000 - 120,000; Full time

Job summary

Search Talent seeks a Marketing Manager and Demand Generation Lead to drive market awareness and revenue growth. You will shape a data‑driven marketing strategy, collaborate with Sales and leadership, and oversee channels, content and events across IT services, cybersecurity and digital transformation.

The role requires 7+ years in senior B2B marketing, strong HubSpot experience, CRM and ROI focus. Hybrid/onsite in Dublin preferred.

Qualifications

• 7+ years in senior B2B marketing roles within IT, tech or professional services.
• Hands‑on campaigns with a strategic marketing plan.
• Strong CRM, marketing automation, lead management and demand generation.

Responsibilities

• Lead marketing function and internal team with clear ownership.
• Develop and execute B2B marketing strategy and annual plan.
• Lead brand messaging and go‑to‑market across IT services and cyber.
• Plan demand‑generation and ABM campaigns to fuel pipeline.
• Partner with Sales on lead management, proposals and enablement.
• Own HubSpot and marketing tech, data, and reporting.
• Evaluate AI tools to boost marketing productivity and engagement.
• Manage website, SEO, landing pages and digital channels.
• Oversee content, emails, case studies and collateral.
• Plan events, webinars, and customer engagement initiatives.
• Build partner marketing and MDF initiatives.

Skills

B2B marketing

Demand generation

CRM

Marketing automation

HubSpot

Content marketing

Digital marketing

Lead management

Sales enablement

Analytics & ROI

Education

Level 8+ in Marketing or Business

Tools

HubSpot

Job description

Marketing Manager and Demand Generation Lead

Role Overview

The Marketing Manager and Demand Generation Lead will lead the marketing function and drive market awareness, customer engagement, qualified opportunity generation and revenue growth. Working closely with Sales, the Leadership Team and technology partners, the role will develop and execute a modern, data-driven marketing strategy that strengthens the organisation’s brand and supports growth across Managed Services, Cybersecurity, Cloud, Microsoft and Digital Transformation solutions.

Key Responsibilities

• Lead the marketing function and small internal team, setting priorities, sharing responsibilities and delegating work effectively while retaining overall ownership of priorities, quality and outcomes.
• Develop and execute the B2B marketing strategy, annual plan and roadmap in line with commercial objectives.
• Lead brand positioning, messaging and go-to-market activity across IT services, cybersecurity, cloud, Microsoft, managed services and digital transformation solutions.
• Plan and deliver integrated demand-generation and account-based marketing campaigns that generate qualified opportunities and support pipeline and revenue growth.
• Partner with Sales on lead management, qualification, conversion, propositions, tender content, presentations and sales enablement.
• Own HubSpot and the wider marketing technology capability, including CRM data, segmentation, workflows, nurture programmes, automation and reporting.
• Evaluate and implement AI-powered tools and emerging technologies that improve marketing productivity, customer engagement and campaign effectiveness.
• Manage the company website, SEO, landing pages, conversion journeys, LinkedIn and other digital channels.
• Develop and oversee marketing content, customer communications, case studies, thought leadership, email campaigns, testimonials and sales collateral.
• Plan and manage events, webinars and customer engagement initiatives.
• Build strategic relationships with technology partners and maximise co-marketing opportunities, partner funding and MDF.
• Manage brand consistency, PR activity and external agencies, suppliers and freelance resources.
• Monitor market trends, competitors and customer needs to inform campaigns, propositions and growth opportunities.
• Own the marketing budget and report on campaign performance, ROI, pipeline contribution and attribution to senior management.

Success Measures

• Consistent generation of qualified sales opportunities and measurable marketing contribution to pipeline and revenue.
• Improved campaign conversion, customer engagement and return on marketing investment.
• Increased brand awareness, market presence and share of voice in priority sectors.
• Stronger partner marketing performance and effective utilisation of available MDF and co-marketing support.
• Improved quality, consistency and use of CRM data, automation and performance reporting.
• Delivery of agreed marketing priorities within budget and to a consistently high standard.

Requirements

• 7+ years of experience in senior B2B marketing roles, with a proven track record of developing and executing commercially focused growth strategies, ideally within IT, technology or professional services.
• Demonstrated experience of setting marketing strategy as well as delivering hands‑on campaigns.
• Strong understanding of CRM, marketing automation, lead management and demand‑generation processes.
• Hands-on experience with HubSpot or a comparable CRM and marketing automation platform.
• Strong digital marketing, content marketing, social media and website management experience.
• Experience partnering effectively with Sales, senior leadership and external stakeholders.
• Good understanding of the IT services and technology marketplace.
• Strong analytical and commercial mindset, with the ability to demonstrate marketing ROI and contribution to pipeline.
• Excellent written, verbal and presentation skills, with the ability to translate technical solutions into clear customer value.
• Strong project, supplier and budget management experience.
• Ability to work independently, make sound decisions and manage multiple priorities in a fast‑paced environment.
• Experience within Microsoft, Dell, Fortinet or other technology vendor ecosystems.
• HubSpot certification or advanced HubSpot experience.
• Experience in marketing cybersecurity, cloud, managed services or digital transformation solutions.
• Experience leading a marketing team or managing external resources.
• Experience implementing AI and automation in marketing or wider business processes.
• A relevant Level 8 or higher qualification in marketing, business or a related discipline.

Personal Attributes

• Commercially minded, results focused and accountable for outcomes.
• A strategic thinker who is equally comfortable taking a hands‑on approach.
• Confident influencing and working with senior stakeholders.
• Highly organised, proactive and able to bring structure to competing priorities.
• Creative and customer focused, while remaining data driven and commercially disciplined.
• Collaborative, adaptable and comfortable operating in a growing technology business.