Senior Marketing Communications Lead - GTM & Demand Gen

Cpl Group; Dublin; Hybrid; EUR 60,000 - 90,000; Full time

Job summary

CPL Group in Dublin is seeking a Senior Marketing Communications Manager for a fixed term contract. You will lead go-to-market strategies, develop compelling messaging, and drive demand across channels in a fast-paced B2B environment.

You will manage content, enable sales with collateral, and coordinate events while collaborating with product, sales and leadership teams to bring solutions to market.

Qualifications

• 5+ years in Marketing, Product Marketing, or Communications.
• Strong B2B marketing background with go-to-market delivery.
• Proven messaging, content and campaign execution.

Responsibilities

• Develop and execute go-to-market strategies for products.
• Create messaging, positioning and value propositions.
• Produce sales enablement materials and collateral.
• Manage content across digital channels (website, email, social).
• Deliver lead generation and email campaigns to drive demand.
• Coordinate events, webinars and sponsorships.
• Improve campaign performance via CRM/marketing automation.
• Collaborate with product, sales and leadership on launches.

Skills

Go-to-market strategy

B2B marketing

Storytelling & copywriting

Content creation

Lead generation

CRM & marketing automation

Stakeholder management

Project management

Campaign analysis

Tools

CRM software

Marketing automation platforms

Job description

CPL Group in Dublin is seeking a Senior Marketing Communications Manager for a fixed term contract. You will lead go-to-market strategies, develop compelling messaging, and drive demand across channels in a fast-paced B2B environment.

You will manage content, enable sales with collateral, and coordinate events while collaborating with product, sales and leadership teams to bring solutions to market.