Strategic Go-to-Market Marketing & Communications Lead

Amundi; Dublin; On-site; EUR 75,000 - 110,000; Full time

Job summary

Amundi Technology is seeking an experienced marketing leader to own end-to-end product marketing campaigns, go-to-market strategies and content creation across multiple channels. You will drive storytelling, value propositions and sales enablement in close collaboration with Product, GTM, R&D and Sales.

The role focuses on demand generation, CRM integration and coordinated external communications, with responsibility for events, partnerships and internal product updates.

Qualifications

• 5+ years’ experience in marketing/product marketing/communications; B2B software/fintech/asset management preferred.
• Master’s degree in relevant field.
• Proven experience running product marketing campaigns and events.
• Strong storytelling and content creation skills; excellent written and verbal communication.

Responsibilities

• Manage end-to-end product marketing campaigns: positioning, messaging, launch plans.
• Develop storytelling and value propositions for target segments.
• Produce sales enablement materials in collaboration with GTM team.
• Plan and create multi-channel content across email, website, social, blogs and videos.
• Design and run email marketing campaigns focused on lead generation and qualification.
• Own portfolio of industry events: strategy, planning, logistics, budget and post-event measurement.
• Manage internal communications for product updates and launches.

Education

Master’s degree in Business/Marketing/Communications

Tools

Marketing Automation

CRM

Analytics Tools

Job description

Amundi Technology is seeking an experienced marketing leader to own end-to-end product marketing campaigns, go-to-market strategies and content creation across multiple channels. You will drive storytelling, value propositions and sales enablement in close collaboration with Product, GTM, R&D and Sales.

The role focuses on demand generation, CRM integration and coordinated external communications, with responsibility for events, partnerships and internal product updates.