Senior EMEA Campaign Strategy Lead

Alternatives (Ireland); Dublin; On-site; EUR 90,000 - 130,000; Full time

Job summary

Alternatives (Ireland) seeks a Senior Integrated Campaigns Leader to shape global-to-regional campaigns across EMEA. You will align campaign strategy with local audiences and commercial priorities, guiding briefs, activation plans and delivery with regional teams.

You will translate global ambitions into multi-market strategies, prioritise markets, and use performance data to refine future campaigns.

Qualifications

• 8+ years of experience in B2B campaign strategy or related fields.
• Experience translating global campaigns into multi-market strategies.
• Proven ability to define audiences and guide activation plans.

Responsibilities

• Translate global campaigns into effective EMEA strategies reflecting market needs.
• Identify campaigns to adopt or adapt for regional relevance.
• Develop briefs covering objectives, audiences, propositions and channels.
• Own the consolidated EMEA campaign plan and prioritize activity.
• Collaborate with local marketers on integrated activation plans.
• Coordinate content, creative, digital and production needs for delivery.

Skills

B2B campaign strategy

Integrated marketing

Audience definition

Strategic briefing

Multi-market activation

Stakeholder influence

Education

Marketing/Business/Communications degree or equivalent

Job description

Alternatives (Ireland) seeks a Senior Integrated Campaigns Leader to shape global-to-regional campaigns across EMEA. You will align campaign strategy with local audiences and commercial priorities, guiding briefs, activation plans and delivery with regional teams.

You will translate global ambitions into multi-market strategies, prioritise markets, and use performance data to refine future campaigns.