Senior CRM & Lifecycle Growth Architect — Remote

Salve.Lab; Ireland; Remote; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Fully remote from Europe

B2B contractor engagement preferred

Direct reporting to Co-founder & CMO

Significant autonomy over CRM strategy

Job summary

Salve.Lab is seeking an experienced Senior CRM & Lifecycle Marketing Manager to lead B2C Growth & Monetisation, owning the full customer lifecycle and driving first-time conversions, repeat purchases and long-term LTV. You will work directly with the Co-founder & CMO to implement data-driven journeys and experiments that generate measurable revenue.

This autonomous role requires proven CRM leadership in high-volume consumer business, with experience in subscriptions, tokens or virtual

Qualifications

• Proven professional experience in CRM, lifecycle marketing, retention marketing or customer monetisation, with a strong commercial focus.
• Demonstrated track record of personally driving significant measurable revenue or conversion improvements through CRM.
• Ability to present clear examples of CRM initiatives, including initial performance baseline, actions taken, ownership, timeframe and results.
• Strong hands-on B2C CRM and lifecycle marketing experience within a high-volume consumer business.
• Experience with consumer monetisation models involving subscriptions, repeat purchases, deposits, tokens, virtual currency or similar recurring transactions.
• Proven ownership of both first-purchase conversion and repeat monetisation.
• Experience designing and implementing customer segments, behavioural triggers, campaigns and automated lifecycle journeys.
• Strong understanding of customer acquisition monetisation, conversion rates, repeat purchase frequency, retention, churn and LTV.
• Experience measuring CRM performance through attribution, incrementality and commercial impact analysis.
• Strong analytical capabilities to translate customer data into actionable revenue growth initiatives.
• Experience developing and executing CRM experiments and optimisation strategies.
• Ability to clearly distinguish personal contributions and measurable results from wider team achievements.
• Strong commercial judgement and a results‑oriented mindset.
• Ability to independently identify opportunities, prioritise initiatives and execute without a fully established playbook.
• Excellent cross‑functional collaboration, stakeholder management and communication skills.
• Advanced English proficiency (C1-C2).
• Willingness to work under a B2B contractor agreement.

Responsibilities

• Take end-to-end ownership of CRM performance, with a focus on first-purchase conversion, token revenue, repeat purchase frequency and customer lifetime value.
• Develop and execute CRM initiatives designed to increase customer acquisition monetisation and recurring revenue.
• Identify opportunities to improve conversion from registered users to first-time paying customers.
• Drive repeat purchases, customer engagement and revenue growth through targeted lifecycle marketing initiatives.
• Establish CRM as a significant contributor to overall business revenue.
• Define commercial priorities and translate them into actionable CRM strategies and campaigns.
• Design, build and optimise customer segments, behavioural triggers, campaigns and automated lifecycle journeys.
• Own CRM initiatives across onboarding, first-purchase conversion, retention, churn prevention and reactivation.
• Develop personalised customer journeys based on user behaviour, purchase history and engagement patterns.
• Optimise customer communication strategies to improve conversion, repeat monetisation and long-term engagement.
• Identify opportunities to increase purchase frequency and reduce customer churn.
• Continuously improve lifecycle automation and customer segmentation strategies.
• Design and execute CRM experiments to identify high-impact revenue and conversion opportunities.
• Analyse customer behaviour, purchase patterns, engagement data and revenue performance.
• Measure campaign effectiveness using clear attribution, incrementality and before-and-after performance analysis.
• Evaluate CRM initiatives against conversion, retention, revenue and LTV metrics.
• Translate analytical insights into practical improvements and scalable lifecycle strategies.
• Establish measurable success criteria for CRM campaigns and experiments.
• Identify successful initiatives and scale them across relevant customer segments.
• Work closely with the Co-founder & CMO and cross-functional teams to implement CRM growth initiatives.
• Collaborate with product, data, marketing and technical stakeholders to improve customer lifecycle performance.
• Independently identify challenges, develop solutions and drive execution in a fast-paced environment.
• Contribute to building and continuously improving the company’s CRM function.
• Take ownership of commercial outcomes and clearly communicate individual contributions and results.
• Use AI-powered tools where relevant to support customer analysis, segmentation, personalisation, experimentation and content development.
• Lead, support or coach CRM specialists where applicable.

Skills

CRM & Lifecycle Marketing

B2C Growth

Monetisation

Segmentation

Lifecycle Automation

A/B Testing / Experiments

Tools

AI CRM tools

CRM platforms

Job description

Salve.Lab is seeking an experienced Senior CRM & Lifecycle Marketing Manager to lead B2C Growth & Monetisation, owning the full customer lifecycle and driving first-time conversions, repeat purchases and long-term LTV. You will work directly with the Co-founder & CMO to implement data-driven journeys and experiments that generate measurable revenue.

This autonomous role requires proven CRM leadership in high-volume consumer business, with experience in subscriptions, tokens or virtual