Senior CRM & Lifecycle Manager (AI, Remote Europe)

Mariam ADEME; Dublin; Remote; EUR 70,000 - 100,000; Full time

Job summary

Mariam ADEME is seeking a Senior CRM & Lifecycle Manager to join the Growth team. You will turn CRM into a revenue channel, driving first-purchase conversion, repeat purchases, retention, reactivation and LTV on a high-volume B2C product with token-based monetisation.

This hands-on role covers segments, triggers, automated lifecycle journeys, CRM experiments, attribution and incrementality. The company is a fast-growing international consumer AI business offering a fully remote position from

Qualifications

• CRM expertise and lifecycle marketing
• B2B SaaS/growth marketing mindset
• Experience with high-volume consumer product CRM

Responsibilities

• Develop and own lifecycle journeys across segments, triggers, and experiments.
• Drive first-purchase conversion, retention, reactivation and incremental LTV.
• Run attribution and incrementality analyses to optimise CRM impact.

Job description

I am recruiting a Senior CRM & Lifecycle Manager for the Growth team of a fast-growing consumer AI company, reporting directly to the Co-founder & CMO. You turn CRM into a revenue channel: first-purchase conversion, repeat purchases, retention, reactivation and LTV on a high-volume B2C product with token-based monetisation. Hands-on: segments, triggers, automated lifecycle journeys, CRM experiments, attribution and incrementality.

About the company and the contract:

• Fast-growing international consumer AI company. The product is an AI companion app with uncensored, adult-oriented content: full comfort with this is required.
• Fully remote from Europe or Asia, B2B contract preferred, performance bonus on top.
• Salary: 70 000 to 100 000 € gross per year, total package. 2 positions open.
• Immediate start.