Remote CRM & Lifecycle Growth Lead for AI App

Mariam ADEME; Dublin; Remote; EUR 70,000 - 100,000; Full time

Job summary

Mariam ADEME is seeking a Senior CRM & Lifecycle Manager to join the Growth team. You will turn CRM into a revenue channel, driving first-purchase conversion, repeat purchases, retention, reactivation and LTV on a high-volume B2C product with token-based monetisation.

This hands-on role covers segments, triggers, automated lifecycle journeys, CRM experiments, attribution and incrementality. The company is a fast-growing international consumer AI business offering a fully remote position from

Qualifications

• CRM expertise and lifecycle marketing
• B2B SaaS/growth marketing mindset
• Experience with high-volume consumer product CRM

Responsibilities

• Develop and own lifecycle journeys across segments, triggers, and experiments.
• Drive first-purchase conversion, retention, reactivation and incremental LTV.
• Run attribution and incrementality analyses to optimise CRM impact.

Job description

Mariam ADEME is seeking a Senior CRM & Lifecycle Manager to join the Growth team. You will turn CRM into a revenue channel, driving first-purchase conversion, repeat purchases, retention, reactivation and LTV on a high-volume B2C product with token-based monetisation.

This hands-on role covers segments, triggers, automated lifecycle journeys, CRM experiments, attribution and incrementality. The company is a fast-growing international consumer AI business offering a fully remote position from