Director, Lifecycle Marketing & Loyalty — Hybrid/Remote

Quadient; Dublin; Hybrid; EUR 120,000 - 160,000; Full time

Benefits offered by this job

Flexible Work

Endless Learning

Inclusive Community

Comprehensive Rewards

Caring for Wellbeing

Job summary

Quadient is seeking a Director, Lifecycle Marketing and Loyalty to shape a new function and own the full customer lifecycle from onboarding through renewal and loyalty. You will set the global lifecycle strategy, grow the loyalty program across segments and markets, and design connected journeys across email, direct mail, web and in‑app.

You’ll lead CRM & Retention and Content Strategy & Production, build a test‑and‑learn culture with clear KPIs, and partner with E‑Commerce, Sales, Analytics, IT

Qualifications

• Significant experience in lifecycle marketing, CRM, retention or customer engagement, with experience leading teams through managers.
• A track record of improving retention, engagement and customer lifetime value.
• Experience in SaaS or subscription businesses (B2B, B2C or both, we're open).
• Hands-on knowledge of CRM, marketing automation, CDP and content platforms.
• Experience with content strategy, ideally alongside lifecycle.
• Strong commercial and analytical instincts, and the confidence to present to senior leaders.
• Bonus points for experience with experimentation frameworks and AI-driven marketing such as predictive segmentation or journey orchestration.

Responsibilities

• Set the global lifecycle marketing strategy, working with senior marketing leadership to drive retention, loyalty and customer lifetime value
• Lead the growth of our loyalty program into new segments and markets, bringing in personalization, segmentation and automation to move it beyond standard
• Design customer journeys that feel relevant and connected across email, direct mail, web, in-app and product
• Lead two teams, CRM & Retention and Content Strategy & Production, ensuring content flows directly from lifecycle strategy
• Build a test-and-learn culture, with clear KPIs and measurement that show what's working and why
• Partner with E-Commerce, Digital Experience, Sales, Analytics, IT and R&D to move the agenda forward, even when there's no precedent to follow

Skills

Lifecycle marketing

CRM

Retention

Team leadership

Tools

CRM platforms

Marketing automation tools

CDP

Job description

Quadient is seeking a Director, Lifecycle Marketing and Loyalty to shape a new function and own the full customer lifecycle from onboarding through renewal and loyalty. You will set the global lifecycle strategy, grow the loyalty program across segments and markets, and design connected journeys across email, direct mail, web and in‑app.

You’ll lead CRM & Retention and Content Strategy & Production, build a test‑and‑learn culture with clear KPIs, and partner with E‑Commerce, Sales, Analytics, IT