Sales and Marketing Manager

Nuremore Estate by McGettigan’s; Monaghan; On-site; EUR 45,000 - 65,000; Full time

Job summary

Nuremore Estate by McGettigan’s in Co. Monaghan invites a driven Sales & Marketing Manager to drive revenue and raise the hotel’s profile. You will build relationships with corporate clients, plan campaigns and promote accommodation, conferences, weddings and events.

Working with the General Manager, you’ll develop and deliver sales and marketing strategies, manage digital channels, monitor performance and coordinate with Revenue to maximise occupancy and profitability.

Qualifications

• Experience in sales and marketing within hospitality is essential.
• Excellent communication, presentation and negotiation skills.
• Ability to develop business, build relationships and generate revenue.
• Strong organisational skills and attention to detail.

Responsibilities

• Develop and implement sales strategies to drive revenue and achieve targets.
• Identify and secure new business opportunities and grow existing accounts.
• Promote accommodation, conferences, weddings, banqueting and events.
• Coordinate with Revenue to maximise occupancy and profitability.
• Manage marketing campaigns, social media and promotional materials.
• Maintain client databases and reporting systems.

Skills

Sales & Marketing

Social media

Communication

Negotiation

Organisation

Creativity

Commercial awareness

Teamwork

Job description

Location: On site / Tullynaskeagh East, Nuremore, Co. Monaghan, Ireland
job type: Permanent / Full-time
Sector and subsector: Hospitality | General
Salary: Negotiable salary

About the Role

We are looking for a driven, creative and commercially minded Sales & Marketing Manager to join our team at Nuremore Estate by McGettigan's and play a key role in the continued growth and success of our hotel.

This is an exciting opportunity for a proactive hospitality professional who is passionate about generating new business, building strong client relationships, developing creative marketing campaigns and increasing the hotel’s profile within the local and wider marketplace.

Working closely with the General Manager and management team, you will be responsible for developing and delivering sales and marketing strategies to maximise revenue, increase market share and promote all aspects of the hotel, including accommodation, corporate business, conferences, weddings, banqueting, events and food and beverage.

Key Responsibilities:

Sales & Business Development

• Develop and implement sales strategies to drive revenue and achieve business targets.
• Identify and secure new business opportunities while maintaining and growing existing client accounts.
• Build relationships with corporate clients, local businesses, event organisers and key partners.
• Conduct sales calls, client meetings, hotel show rounds and site inspections.
• Promote the hotel’s accommodation, conference, wedding, banqueting and event facilities.
• Research competitor activity, market trends and new opportunities to grow the business.
• Work closely with the management and Revenue teams to maximise occupancy, room rates and overall profitability.

Marketing & Promotion

• Develop and implement the hotel’s sales and marketing plan.
• Manage and develop the hotel’s social media presence, creating engaging content to promote the hotel and its offerings.
• Coordinate digital marketing campaigns, email marketing, e-newsletters, promotions and seasonal packages.
• Keep website content and promotional information up to date.
• Create and coordinate marketing materials, advertisements and promotional campaigns in line with brand standards.
• Develop local partnerships and networking opportunities to increase brand awareness and generate business.
• Monitor marketing performance and identify opportunities to improve engagement, enquiries and bookings.

Conferences, Weddings & Events

• Manage sales enquiries and convert opportunities into confirmed bookings.
• Prepare proposals, quotations, contracts and event documentation.
• Coordinate client requirements with the relevant hotel departments to ensure a seamless experience.
• Build strong relationships with clients to encourage repeat business and referrals.

Administration & Performance

• Maintain accurate sales records, client databases and reporting systems.
• Monitor sales performance, prepare regular reports and identify opportunities for improvement.
• Assist with budgets, forecasts and departmental business planning.
• Manage sales and marketing expenditure effectively.
• Work collaboratively with all departments to ensure excellent service and consistent brand standards.

The Ideal Candidate

• Previous experience in sales and marketing, preferably within the hotel or hospitality industry.
• A proven ability to develop business, build relationships and generate revenue.
• Experience with social media, digital marketing and promotional campaigns.
• Excellent communication, presentation and negotiation skills.
• Strong organisational skills and attention to detail.
• A creative mindset with the ability to develop new ideas and marketing initiatives.
• A commercial approach, with an understanding of sales targets, budgets and profitability.
• A proactive, motivated attitude and the ability to work independently and as part of a team.
• A genuine passion for hospitality and delivering excellent customer service.

This job description is not exhaustive and may be amended to meet the changing needs of the business.