Sales Manager

Caterline Catering Equipment Ltd; Dublin; On-site; EUR 70,000 - 100,000; Full time

Job summary

Caterline Catering Equipment Ltd is seeking an experienced Sales Manager to drive profitable sales growth in the Irish market. Reporting to the Managing Director, you will build strong customer relationships, identify opportunities, and establish a structured sales function to support expansion.

Role focuses on developing sales strategy, managing the sales pipeline, growing existing accounts, and delivering sustainable commercial results across hospitality and related sectors.

Qualifications

• Experienced sales professional with strong commercial acumen and proven B2B leadership.
• Track record in building and managing sales teams and pipelines.
• Proven ability to win new business and grow key accounts.

Responsibilities

• Lead sales strategy, manage pipeline and secure new business opportunities.
• Develop and maintain relationships with customers, consultants and contractors.
• Prepare proposals, quotations and commercial solutions.
• Support tender submissions and public procurement where needed.
• Forecast, monitor, and report sales performance and margins.
• Maintain CRM records and drive continuous improvement in processes.
• Collaborate with MD, operations and project teams to deliver customer projects.
• Ensure smooth handover from sales to implementation.

Skills

B2B sales leadership

Sales strategy

Account management

Negotiation

CRM management

Team leadership

Education

Bachelor's degree in Business

Tools

CRM systems

Microsoft Office

Job description

Overview

Caterline is one of Ireland’s leading suppliers of commercial catering equipment, delivering complete solutions including kitchen design, equipment supply, installation, project management and after-sales support.

As part of the Bunzl Ireland Group, Caterline works with customers across hospitality, healthcare, education, retail and food production sectors throughout Ireland, providing innovative and reliable solutions tailored to their operational requirements.

The Opportunity

We are seeking an experienced and commercially driven Sales Manager to join the Caterline team and play a key role in delivering the company’s growth strategy.

Reporting directly to the Managing Director, the successful candidate will be responsible for driving profitable sales growth and developing strong customer relationships, identifying new business opportunities and establishing a structured sales function to support the continued expansion of the business.

This is an exciting opportunity for an experienced sales professional who enjoys building customer relationships, winning new business and delivering strong commercial results. The role will involve developing the sales strategy, managing the sales pipeline, growing existing accounts and establishing a structured sales team focused on achieving sustainable growth within the Irish market.

Responsibilities

Sales Leadership & Business Development

• Support the delivery of sales plans to achieve agreed revenue and margin targets.
• Manage and support sales activities to achieve business growth objectives.
• Establish effective sales processes, reporting structures and pipeline management practices.
• Develop and maintain a robust sales pipeline across key market sectors.
• Identify and secure new business opportunities through proactive market engagement.
• Manage the full sales process from lead generation through to quotation, negotiation and order confirmation.
• Build strong relationships with customers, consultants, architects, contractors and procurement professionals.
• Prepare and present proposals, quotations and commercial solutions.
• Support tender submissions and public procurement opportunities where required.

Account Management

• Develop and maintain strong relationships with key customers and strategic accounts.
• Act as a senior commercial contact for customers, ensuring a high level of service and partnership.
• Identify opportunities to grow existing accounts through additional products, services and project solutions.
• Drive customer retention and repeat business.

Commercial Management

• Take ownership of sales performance, forecasting and pipeline accuracy.
• Monitor sales activity, conversion rates and commercial performance.
• Ensure quotations and proposals align with agreed pricing and margin expectations.
• Support business planning and contribute to wider commercial decision-making.
• Maintain accurate CRM records and reporting.
• Monitor competitor activity, market trends and customer requirements.
• Identify opportunities for new products, services and market development.
• Build strong relationships with key suppliers and manufacturer partners.
• Maintain a detailed understanding of Caterline’s product and service offering.
• Work closely with the Managing Director, operations team, project teams and installation teams to ensure successful customer delivery.
• Ensure effective handover of projects from sales through to implementation.
• Support the resolution of customer queries and commercial challenges.
• Promote continuous improvement across sales processes and customer experience.

Key Performance Measures

• Achievement of sales revenue and margin targets.
• Growth in new business opportunities and customer accounts.
• Achievement of individual sales targets and contribution to wider team performance.
• Pipeline value, quality and conversion rates.
• Customer retention and account growth.
• Forecast accuracy and CRM discipline.
• Customer satisfaction and repeat business.

About You

The ideal candidate will be an experienced sales professional with strong commercial acumen and proven success in B2B sales leadership, business development and customer relationship management.

You will have

• Proven experience delivering sales growth within a B2B environment.
• Experience building, developing or managing a sales team.
• Strong commercial awareness with excellent negotiation skills.
• A track record of winning new business and growing customer relationships.
• Experience managing complex sales cycles and project-based opportunities.
• Excellent communication, influencing and presentation skills.
• Strong organisational skills with the ability to manage multiple priorities.
• Experience using CRM systems and Microsoft Office.
• A full clean driving licence.

Experience within any of the following sectors would be advantageous:

• Commercial catering equipment
• Foodservice
• Hospitality
• Facilities management
• Public sector procurement and tendering

Personal Attributes

• Commercially minded with a strong results focus.
• A confident sales leader with the ability to motivate and develop a team.
• Strategic thinker with a hands-on approach.
• Customer focused and solutions driven.
• Proactive, resilient and adaptable.
• Strong relationship-building skills.
• Professional and credible communicator.
• Strong ownership, accountability and follow-through.

Why Join Caterline?

As part of the Bunzl Ireland Group, you will join a successful and growing organisation with a strong reputation in the Irish market. This role offers the opportunity to shape and develop a sales function, influence business growth and build long-term customer partnerships.

If you are an ambitious sales leader looking for your next challenge, we would love to hear from you.

Equal Opportunity Statement

Caterline is an equal opportunity employer. We are committed to creating and maintaining a diverse and inclusive workplace where all employees are treated with respect and dignity.

Reasonable Accommodation Statement

If you require reasonable accommodation during the recruitment process, please let us know at [e-mail].

Recruitment Process

• Initial interview (face-to-face or virtual)