Commercial Sales Manager

Auxilia Group Recruitment; Dublin; On-site; EUR 90,000 - 130,000; Full time

Job summary

Auxilia Group Recruitment is seeking a Commercial Sales Manager in Dublin to lead its sales function and drive growth. The role demands senior leadership, strategic planning and hands-on team management to deliver revenue targets.

The successful candidate will direct sales initiatives, manage budgets, and implement CRM and reporting processes to optimise performance and customer outcomes.

Qualifications

• 10+ years of B2B sales experience, including leading sales teams in the retail arena.
• Strong commercial and financial acumen.
• Experience implementing sales process improvements.
• Experience managing annual sales budgets.
• Excellent coaching and leadership skills.
• Experience using CRM systems.
• Excellent analytical ability.
• Strong presentation and communication skills.
• Results-oriented mindset.
• Experience within retail shopfitting and related industries.

Responsibilities

• Own a personal sales target every year and set the tone for high-performance.
• Lead, manage, coach and develop the sales team through regular one-to-one meetings and ongoing support.
• Create a high-performance, customer-focused culture that champions accountability and continuous improvement.
• Recruit, onboard and develop new sales personnel where required.
• Develop and implement the annual sales plan with the CEO, Sales Director and Head of Finance.
• Translate strategic objectives into practical sales initiatives and ensure execution of campaigns.
• Prepare annual sales budget and develop sales forecasts by product category, customer segment and territory.
• Monitor monthly sales performance against budget and manage gross margin in line with revenue targets.
• Lead weekly sales reviews, monitor KPIs, and drive accountability across the team.
• Oversee CRM implementation and optimisation for forecasting and pipeline visibility.

Skills

Leadership

CRM experience

Sales management

Strategic thinking

Data-driven decisions

Coaching

Analytical ability

Communication skills

Presentation skills

Results orientation

Tools

CRM systems

Job description

Auxilia Group Recruitment are currently recruiting for a Commercial Sales Manager on behalf of our client, an established company within the retail related sector. This is a permanent opportunity based in Dublin.

Role Overview

An established and highly respected business operating within the retail solutions sector is seeking an experienced Commercial Sales Manager to lead its sales function and drive the next phase of growth.

This is a senior leadership opportunity for a commercially focused sales professional who combines strategic thinking with a hands-on approach to team leadership and business development.

Reporting directly to the CEO and Sales Director, the Commercial Sales Manager will translate the company's strategic objectives into measurable sales plans, manage team performance through modern sales management practices and create a high-performance culture built on accountability, coaching and continuous improvement.

The Sales Manager is expected to lead by example, using data-driven decision making, structured sales processes and CRM technology to maximise sales performance and customer satisfaction.

Responsibilities

• Own a personal sales target every year and set the tone for high-performance
• Lead, manage, coach and develop the sales team through regular one-to-one meetings and ongoing support, enabling them to achieve annual and quarterly sales objectives.
• Create a high-performance, customer-focused culture that champions accountability, professionalism and a strong commitment to business development and new customer acquisition.
• Recruit, onboard and develop new sales personnel where required.

Sales Strategy & Execution

• Develop and implement the annual sales plan in conjunction with the CEO, Sales Director and Head of Finance and work closely with management to maximise commercial opportunities.
• Translate strategic company objectives into practical sales initiatives.
• Ensure effective execution of all sales campaigns and commercial initiatives.
• Identify new business opportunities and market trends.

Budgeting & Financial Management

• Prepare the annual sales budget.
• Develop sales forecasts by product category, customer segment and territory.
• Monitor monthly sales performance against budget while managing gross margin performance in line with revenue targets.
• Recommend corrective actions where performance deviates from plan.
• Implement a structured sales performance framework with clear annual, quarterly and monthly targets focused on revenue growth, profitability, customer acquisition, retention and pipeline development.
• Lead weekly sales reviews, monitor KPIs, analyse performance trends and drive accountability across the team.
• Own the implementation and optimisation of CRM and sales management systems, ensuring accurate forecasting, pipeline visibility, customer data management and performance reporting.

Team Development & Incentive Management

• Develop and coach a high-performing sales team through structured development plans, regular coaching, skills training, performance reviews and career development discussions.
• Design and manage performance-based incentive programmes that drive sales growth, profitability, new business acquisition and overall team performance.

Reporting

• Deliver regular commercial reporting and insights on sales performance, pipeline health, forecasting, profitability, customer acquisition, market opportunities and team development.

Skills & Experience

• 10+ years' experience in B2B sales, including at least 5 years leading and managing a sales team in the retail arena
• Strong commercial and financial acumen
• Experience implementing sales process improvements
• Experience managing annual sales budgets
• Excellent coaching and leadership skills
• Experience using CRM systems
• Excellent analytical ability
• Strong presentation and communication skills
• Results-oriented mindset
• Experience within retail shopfitting and equipment or related industries