Product Marketing Lead — B2B SaaS, GTM & Storytelling

Poppulo; Cork; Sur place; EUR 50 000 - 65 000; Plein temps

Résumé du poste

Poppulo is a fast-growing software company helping the world’s leading organizations reach every employee, wherever they work, via an AI-powered employee experience platform. The Product Marketing Manager will shape positioning and messaging across three product areas (EC, PXP, EA), drive go-to-market initiatives, and collaborate with Sales, Marketing and Product teams to grow market presence.

You'll translate insights into compelling narratives, support launches and analyst relations with

Qualifications

• 4+ years in product marketing, consulting, or strategy roles.
• Strong analytical and structured problem-solving skills.
• Experience presenting to senior stakeholders.
• Fluent English with executive-level communication.
• Experience with AI tools for research and content development.

Responsabilités

• Understand product offerings and customer value.
• Stay informed on product strategy and roadmap.
• Define messaging and positioning for audiences.
• Translate capabilities into compelling narratives.
• Validate messaging with customers and sales.

Connaissances

Product marketing

Analytical skills

Communication skills

PowerPoint

Excel

AI tools

Outils

PowerPoint

Excel

AI tools

Description du poste

Poppulo is a fast-growing software company helping the world’s leading organizations reach every employee, wherever they work, via an AI-powered employee experience platform. The Product Marketing Manager will shape positioning and messaging across three product areas (EC, PXP, EA), drive go-to-market initiatives, and collaborate with Sales, Marketing and Product teams to grow market presence.

You'll translate insights into compelling narratives, support launches and analyst relations with