Product Marketing Manager

Poppulo; Cork; On-site; EUR 50,000 - 65,000; Full time

Job summary

Poppulo is a fast-growing software company helping the world’s leading organizations reach every employee, wherever they work, via an AI-powered employee experience platform. The Product Marketing Manager will shape positioning and messaging across three product areas (EC, PXP, EA), drive go-to-market initiatives, and collaborate with Sales, Marketing and Product teams to grow market presence.

You'll translate insights into compelling narratives, support launches and analyst relations with

Qualifications

• 4+ years in product marketing, consulting, or strategy roles.
• Strong analytical and structured problem-solving skills.
• Experience presenting to senior stakeholders.
• Fluent English with executive-level communication.
• Experience with AI tools for research and content development.

Responsibilities

• Understand product offerings and customer value.
• Stay informed on product strategy and roadmap.
• Define messaging and positioning for audiences.
• Translate capabilities into compelling narratives.
• Validate messaging with customers and sales.

Skills

Product marketing

Analytical skills

Communication skills

PowerPoint

Excel

AI tools

Tools

PowerPoint

Excel

AI tools

Job description

Want to help shape what comes next at a successful, fast-growing software company?

Company Overview

At Poppulo, we help the world’s leading organizations reach every employee, wherever they work.

For a large, distributed workforce, that’s harder than it sounds. Today’s workforce is spread across offices, factories, retail stores, hospitals and other frontline locations. No single communication channel can reach everyone. Poppulo brings those channels together in one AI-powered employee experience platform, helping companies deliver relevant communications wherever their people are located.

More than 10,000 organizations trust us to connect with their workforce across email, mobile, intranet, Microsoft Teams, and digital signage. Our communications reach more than 50 million employees worldwide, and the platform delivers content to more than 600,000 digital signs around the globe. We also help employees engage with their company, celebrate one another’s contributions, and stay connected wherever they work.

We know there’s no such thing as a “perfect” candidate—we’re all works in progress, picking up new skills as we go. So apply even if you don’t tick every box. We want people who see things differently—because that’s how we see things too.

Role Summary

The Product Marketing Manager will play a key role in strengthening Poppulo's leadership position in the Employee Experience market.The role will shape Poppulo's positioning and recognition among leading analyst firms, including Gartner, Forrester and IDC, while contributing to broader product marketing initiatives such as competitive intelligence, positioning and messaging, pricing and packaging, go-to-market strategy, sales enablement and marketing activities..

You will work across Poppulo's Employee Experience portfolio, covering three key product areas:

• Employee Communication (EC): Our employee newsletter and email communication solution.
• Poppulo Experience Platform (PXP): Our intranet, employee engagement and frontline communication platform.
• Employee Advocacy (EA): Our employee advocacy and social amplification solution.

Working closely with cross-functional stakeholders, the Product Marketing Manager will translate market insights, analyst perspectives, competitive intelligence and customer needs into compelling positioning and effective go-to-market initiatives that enhance Poppulo's market presence and drive business growth.

Key Responsibilities

• Develop a deep understanding of Poppulo's products, including their functionality, customer applications, and the challenges they address.
• Stay informed about product strategy and roadmap developments, understanding upcoming innovations and their value to customers and prospects.
• Define and refine product positioning, value propositions, and messaging tailored to different audiences, industries, and use cases.
• Translate product capabilities into clear, compelling narratives that differentiate Poppulo in the market.
• Validate and refine product messaging through customer feedback, sales conversations, and win/loss insights.

Product Launches, Storytelling & Roadmap

• Develop engaging product and roadmap presentations that communicate Poppulo's product vision, upcoming innovations and customer value.
• Translate technical features and roadmap developments into clear, benefit-driven stories for customers, prospects and internal stakeholders.
• Support roadmap webinars, landing pages, marketing campaigns and customer presentations.
• Drive product launches and feature announcements, develop messaging, content and supporting assets that encourage product adoption.
• Own release notes and supporting product documentation, ensuring new capabilities are clearly communicated to relevant audiences.

Go-to-Market Strategy, Sales Enablement & Pricing

• Develop go-to-market initiatives that support product adoption, pipeline generation, customer expansion and retention.
• Equip Sales, Pre-Sales and Customer Success teams with pitch decks, product presentations, objection-handling guides and customer-facing content.
• Build value-based messaging, business cases and ROI frameworks that communicate the commercial impact of Poppulo's solutions.
• Collaborate with Marketing to translate product insights and differentiation into effective campaigns and commercial initiatives.
• Evaluate the effectiveness of enablement materials through field feedback, adoption and practical commercial impact.
• Monitor the Employee Experience market to identify emerging trends, evolving customer needs, and opportunities for Poppulo.
• Analyse competitor positioning and product developments, translating insights into actionable recommendations.
• Develop competitive battlecards and displacement strategies to support Sales and Customer Success teams in competitive situations.
• Contribute to Poppulo's analyst relations programme, including vendor briefings, industry questionnaires, RFI responses, and market evaluations.
• Collaborate with Product and Customer Success teams to gather supporting evidence, customer references, and proof points that strengthen Poppulo's market positioning.
• Support Poppulo's visibility and recognition in industry evaluations, including Gartner, Forrester, and G2 .

Required Experience & Skills

• 4+ years of experience in product marketing, consulting, a research or analyst firm, or an in-house strategy, brand or market intelligence function.
• Strong analytical and structured problem-solving skills, with experience translating market and customer insights into clear recommendations.
• Experience producing and presenting research, analysis or strategic recommendations to senior stakeholders.
• Strong written and verbal communication skills, with the ability to simplify complex topics and build compelling narratives.
• Confidence presenting to executive audiences, supported by strong PowerPoint and Excel skills.
• Ability to translate complex market topics into clear, actionable messaging for commercial teams.
• English proficiency at a minimum C2 level, with confidence presenting to executive audiences in English.
• Experience using modern AI tools such as ChatGPT, Claude, Gemini, Copilot or similar to support research, analysis and content development.

Preferred Experience & Skills

• Experience in B2B SaaS or the technology industry.
• Experience in product marketing, go-to-market strategy or sales enablement.
• Experience working with analyst firms such as Gartner, Forrester or IDC.
• Exposure to pricing and packaging strategy.
• Knowledge of the internal communications, employee engagement or frontline worker markets.

Compensation

Annual base salary gross: : 50,000-65,000 EUR plus variable. The base salary range represents the low and high end of the Company's contemplated salary range for this position. Actual salaries will vary and will be based on various factors, such as the candidate’s qualifications, skills, competencies, and geographic location. The salary is one component of Company's total compensation package for employees. Other rewards and benefits include variable compensation, short-term incentives, health insurance (several options to choose from), accident and life insurance, access to the best in class learning and development platforms, flexible work arrangement, to name just a few!

Who We Are

We’re a values-driven company. We want people to bring their best selves to work and have a real hand in the products we build and the culture we build together. You’ll be surrounded by smart, warm people who like a challenge, take ownership, and care about doing work that matters. If that sounds like your kind of place, come join us.

We live the Poppulo values each day because they are central to everything we do.

• Bring Your Best Self - We show up authentically, remain self-aware, and always strive to improve.
• See It. Own It. Solve It- We proactively innovate and solve problems for our customers and one another. We set high standards for our work, build a culture of learning, and acknowledge both our successes and our failures.
• Together, We’re Better - We value and celebrate our diversity. We learn from others, respect their expertise, and focus on building trust. That’s what makes us a team.

We’ve been recognized as a Top 10 Great Place to Work company and named one of the Best Workplaces in Tech and Best Workplaces for Women. We’re a fast-growing global technology company with teams in the United States, Ireland, France, the United Kingdom, and India.

Poppulo is an equal opportunity employer.

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