Team Lead Dating Media Buying

Jobgether; Ireland; Remote; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Fully remote work

International team

Permanent employment

CET overlap

Job summary

Jobgether, on behalf of our partner in Ireland, is seeking a Team Lead Dating Media Buying to combine hands-on campaign management with strategic leadership. You will oversee high-budget campaigns across multiple traffic sources, geographies, and verticals, driving revenue and ROI while mentoring a team of media buyers in a remote-first setup.

Collaborate with BI, Product and Creative, develop scalable processes, experiment with new channels, and negotiate with partners to unlock opportunities.

Qualifications

• 4–6+ years in media buying or performance marketing.
• Proven success managing high-spend campaigns with scaling.
• Strong grasp of performance data, metrics and ROI optimization.
• Ability to translate objectives into actionable media plans across markets.
• Leadership experience mentoring a team and setting KPIs.
• Accountability for team and business results under uncertainty.
• Excellent communication and stakeholder management.
• Structured, proactive approach to campaigns and budgets.
• Fluent English written and spoken.
• Experience in affiliate marketing is a plus.
• Familiarity with Meta, native, display channels and CPM/CPC/CPL/CPA models.

Responsibilities

• Own, launch, optimize, and scale high-budget campaigns across multiple traffic sources and geographies.
• Develop and implement media buying strategies aligned with business objectives.
• Use data trends to guide decisions and drive continuous experimentation.
• Build relationships with advertising partners and negotiate deals.
• Lead, mentor, and develop media buyers with clear KPIs.
• Improve workflows and processes for scalable operations.
• Collaborate with BI, Product, and Creative teams to maximize impact.
• Stay informed on advertising platform changes and new opportunities.

Skills

Team leadership

Campaign management

Performance marketing

Analytics / ROI

Strategic execution

Cross-functional collaboration

Communication

Organization

Fluent English

Affiliate marketing (advantage)

Traffic sources familiarity

Advertising models (CPM/CPC/CPL/CPA)

BI tools / dashboards

Tools

BI tools

Tracking systems

Custom performance dashboards

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Team Lead Dating Media Buying based in Ireland.

Join a fast-growing, international performance marketing environment where data-driven strategies and profitable growth are at the heart of the business. As Team Lead Dating Media Buying, you will combine hands-on campaign management with strategic ownership and people leadership. You will oversee high-budget campaigns across multiple traffic sources, markets, and verticals, driving revenue and return on investment. You will also mentor and develop a team of media buyers while building scalable processes and improving operational efficiency. Working closely with Business Intelligence, Product, Creative, and external partners, you will identify new opportunities and strengthen campaign performance. This is an opportunity to make a measurable business impact, influence growth strategy, and build a high-performing team in a dynamic, remote-first setting.

Accountabilities:

• Campaign management and performance: Own, launch, optimize, and scale high-budget campaigns across multiple traffic sources, geographies, and verticals. Monitor performance metrics, report on results, and ensure revenue and ROI targets are achieved.

• Growth strategy and experimentation: Develop and implement media buying strategies aligned with business objectives. Test new campaigns, funnels, creative angles, traffic sources, and markets while identifying scaling opportunities and performance inefficiencies.

• Data-driven optimization: Use performance data, trends, and analytical insights to guide decisions, improve campaign outcomes, and establish a culture of continuous experimentation.

• Partnerships and commercial development: Build relationships with advertising partners, networks, and sales representatives. Negotiate favorable deals, secure exclusive opportunities, improve margins, and identify new business and revenue streams.

• Team leadership and development: Lead, mentor, and develop media buyers. Establish clear KPIs, performance expectations, and accountability standards while supporting recruitment, onboarding, and training.

• Process and operational excellence: Improve workflows, campaign structures, and internal processes to support efficient, scalable operations across campaigns and teams.

• Cross-functional collaboration: Work closely with Business Intelligence, Product, and Creative teams to maximize campaign effectiveness and align execution with broader growth priorities.

• Industry awareness: Stay informed about advertising platform changes, emerging tools, traffic sources, and performance marketing trends to maintain a competitive advantage.

Requirements:

• Professional experience: 4–6 or more years of experience in media buying or performance marketing.

• Campaign performance: Demonstrated success managing high-spend campaigns profitably, working with substantial budgets, and implementing effective scaling strategies.

• Analytical expertise: Strong understanding of performance data, campaign metrics, and ROI-driven optimization.

• Strategic execution: Ability to develop media buying strategies, translate business objectives into actionable plans, and identify opportunities across markets and verticals.

• Leadership experience: Previous experience managing or mentoring a team, setting performance expectations, delegating responsibilities, and developing team members.

• Ownership and decision-making: A strong sense of accountability for team and business results, with the ability to make sound decisions under uncertainty and prioritize effectively.

• Communication and collaboration: Excellent communication and stakeholder management skills, including the ability to build productive relationships with internal teams and external partners.

• Organization and discipline: A structured, proactive, and results-oriented approach to managing campaigns, budgets, and operational priorities.

• Language proficiency: Fluent English, both written and spoken.

• Affiliate marketing: Experience in affiliate marketing is an advantage.

• Traffic sources: Familiarity with multiple advertising channels, such as Meta, native advertising, and display.

• Advertising models: Strong understanding of CPM, CPC, CPL, and CPA pricing models.

• Tools and tracking: Experience with Business Intelligence tools, tracking systems, or custom performance dashboards is beneficial.

• Creative and funnel knowledge: A basic understanding of creative strategy and funnel optimization is a plus.

Benefits:

• Competitive base salary with strong performance-based bonuses.

• Opportunity to manage substantial advertising budgets and scale campaigns across international markets.

• Fully remote work environment with an international team.

• Fast-paced, high-growth setting offering meaningful responsibility and measurable business impact.

• Opportunities for continuous learning and professional development.

• Permanent employment.

• Remote work with an expected overlap of approximately three hours with Central European Time (CET).