Head of Growth Marketing

Jobgether; Ireland; Remote; EUR 120.000 - 180.000; Vollzeit

Benefits dieser Stelle

Company equity

Remote work allowance $600/year

Equipment provided

Learning and development opportunities

Paid birthday leave

Zusammenfassung

Jobgether, on behalf of a partner, seeks a Head of Growth Marketing based in Ireland to drive acquisition, retention and reactivation for a digital storefront offering in-game currencies and digital goods across Africa and the Middle East. You will own paid acquisition budgets across Meta, Google, TikTok and other networks, lead CRM and lifecycle programs, and build a high-performing team.

This remote-friendly role emphasizes data-driven decisions, experimentation, and cross‑functional

Qualifikationen

• Minimum 6 years in growth or performance marketing in gaming, e‑commerce, or digital apps.

Aufgaben

• Own paid user acquisition across Meta, Google, TikTok, Snapchat, and other networks.
• Develop and implement CRM and lifecycle campaigns (segmentation, onboarding, repeat purchases, win-back).
• Manage lifecycle communications via push, email, SMS, and WhatsApp to boost engagement and LTV.
• Lead ASO initiatives and improve storefront conversion to first purchases.
• Allocate budgets across channels and markets based on unit economics.
• Collaborate with Data Team to establish attribution and campaign effectiveness.
• Run a high-tempo experimentation program across channels and creatives.
• Lead the growth team and set objectives, briefs, and testing standards.
• Partner with product, market, and data teams to translate goals into campaigns.
• Monitor performance and adjust strategies for profitability.

Kenntnisse

Paid acquisition

CRM & lifecycle

Data analytics

MMPs

A/B testing

Creative testing

Budget management

Team leadership

Cross-functional collaboration

App store optimization

Tools

AppsFlyer

Adjust

Analytics platforms

Jobbeschreibung

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Head of Growth Marketing based in Ireland.

The Head of Growth Marketing will lead customer acquisition, retention, and reactivation strategies for a digital storefront offering in-game currencies and digital goods across Africa and the Middle East. This hands-on leadership role combines strategic ownership of paid acquisition budgets with the development of high-impact CRM and lifecycle marketing programs. You will oversee performance across multiple channels, optimize customer acquisition costs and returns, and drive sustainable revenue growth through data-informed decisions. Working closely with Product, Data, creative specialists, and market teams, you will turn commercial priorities into effective campaigns and measurable results. You will also build and develop a high-performing team while establishing a culture of continuous experimentation and creative optimization. This is an exciting opportunity for a commercially minded growth leader who thrives in a fast-paced, remote-first environment and enjoys balancing strategic direction with hands-on execution.

Accountabilities

• Own paid user acquisition across Meta, Google, TikTok, Snapchat, and relevant advertising networks, managing budgets and performance against customer acquisition cost (CAC), return on ad spend (ROAS), and payback targets.
• Develop and execute comprehensive CRM and lifecycle marketing strategies covering customer segmentation, onboarding, repeat purchases, cross-selling, win-back campaigns, and re-engagement.
• Manage lifecycle communications across push notifications, email, SMS, and WhatsApp to improve customer engagement, retention, and lifetime value.
• Lead app store optimization initiatives and improve conversion rates from storefront visits to first purchases.
• Allocate and continuously optimize marketing budgets across channels, markets, and game titles based on unit economics and evolving campaign performance.
• Collaborate with the Data Team to establish a reliable view of acquisition and lifecycle performance, including attribution, incrementality testing, and campaign effectiveness.
• Establish a high-tempo experimentation program across advertising channels, target audiences, promotional offers, messaging, and creative formats.
• Lead and develop paid acquisition and creative specialists, setting clear objectives, creative briefing standards, and structured testing processes.
• Partner with market and game-title owners, Product, and Data teams to translate commercial objectives into campaigns that can be executed efficiently and measured accurately.
• Monitor performance metrics, identify growth opportunities, and rapidly adjust strategies to maximize profitability and sustainable customer growth.
• Balance long-term growth planning with hands-on execution, including campaign launches, audience development, creative briefs, and performance analysis.

Requirements:

• At least 6 years of experience in growth marketing or performance marketing within gaming, e-commerce, consumer applications, or a similar digital business.
• Demonstrated success managing paid user acquisition at scale and building CRM or lifecycle marketing programs, with measurable results across CAC, ROAS, retention, and reactivation.
• Ability to translate quarterly growth strategies into practical execution, moving comfortably between high-level planning and hands-on campaign management.
• Strong analytical skills and experience using mobile measurement partners (MMPs), such as AppsFlyer or Adjust, alongside analytics and performance reporting tools.
• Proven ability to design, evaluate, and interpret experiments, understand attribution and incrementality, and make decisions based on unit economics.
• Strong creative judgment and an understanding of performance marketing creative, including the ability to develop briefs and establish effective creative testing processes.
• A high degree of ownership, commercial awareness, and accountability for marketing performance and business outcomes.
• Ability to thrive in a fast-moving, growth-stage environment and collaborate effectively with distributed, cross-functional teams.
• At least 2 years of team management experience is preferred.
• Experience developing direct-to-consumer strategies for a gaming publisher, particularly in webshop or digital storefront environments, is an advantage.
• Familiarity with African markets, the Middle East, or other emerging markets is considered a plus.

Benefits:

• Company equity, providing an opportunity to share in the value created through your contributions.
• Remote working arrangement with a remote work allowance of $600 per year to enhance your home-working setup.
• Equipment provided to support effective and productive work.
• Learning and development opportunities, including courses, conferences, and professional training.
• Paid birthday leave to celebrate your special day.
• Opportunity to work with a diverse, international team in a dynamic, fast-growing digital business.
• Significant ownership and the opportunity to shape growth strategy, build a team, and drive measurable commercial impact.