Performance Marketing Lead (Motion)

Mediahuis; Dublin; Hybrid; EUR 90,000 - 140,000; Full time

Job summary

Motion is seeking a Performance Marketing Lead to own the paid-acquisition strategy across Carzone, CarsIreland and Cartell. Based in Dublin with hybrid work, you will lead acquisition across Google, Meta, TikTok and emerging channels, balancing strategy with hands-on optimisation.

You'll apply advanced analytics, commercial judgement and stakeholder influence to drive growth, measurement, and improved conversion journeys while championing AI and automation initiatives.

Qualifications

• Hands-on leadership with deep paid-media expertise and strong commercial judgement.
• Proven ability in paid search and social with strong Google Ads capability and advanced analytics.

Responsibilities

• Lead acquisition across Google, Meta, TikTok and emerging channels, from strategy through to hands-on optimisation.
• Use performance and commercial data to optimise investment and identify growth opportunities.
• Drive experimentation across audiences, bidding, creative, feeds and conversion journeys.
• Strengthen measurement and attribution to demonstrate business impact.
• Partner across Product, Analytics, CRM, Brand and Technology to improve conversion and customer journeys.
• Influence senior stakeholders with evidence-led recommendations.
• Champion AI, automation and emerging technology to improve performance.

Skills

Paid media

Analytics

Leadership

Stakeholder management

Experimentation

AI & automation

Tools

Google Ads

Meta Ads

TikTok Ads

Job description

Performance Marketing Lead (Marketplace Acquisition)

Location: Dublin / Hybrid

At Motion, we have an opportunity available for an experienced Performance Marketing Lead to own the paid-acquisition strategy and performance across our Motion marketplace brands: Carzone, CarsIreland and Cartell.

This is a hands-on leadership role for someone who combines deep paid-media expertise with strong commercial judgement, advanced analytics and the confidence to influence senior stakeholders.

What you’ll own

• Lead acquisition across Google, Meta, TikTok and emerging channels, from strategy through to hands-on optimisation.
• Use performance and commercial data to optimise investment and identify new growth opportunities.
• Drive experimentation across audiences, bidding, creative, feeds and conversion journeys.
• Strengthen measurement and attribution to demonstrate real business impact.
• Partner across Product, Analytics, CRM, Brand and Technology to improve conversion and customer journeys.
• Influence senior stakeholders with clear, evidence-led recommendations.
• Champion AI, automation and emerging technology to continually improve performance.

You’ll bring deep paid search and social expertise, strong Google Ads capability, advanced analytical skills and commercial judgement, with the confidence to own the strategy while staying hands-on.

Above all, you’ll be a builder who wants to challenge assumptions, raise the standard and develop a best-in-class in-house acquisition capability.

Interested in finding out more? Or ready to directly influence marketplace growth? We want to hear from you!