OOH Data Insights Analyst

Talon Ireland

Dublin

On-site

EUR 55,000 - 80,000

Full time

43 hours ago

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Job summary

Talon Ireland is seeking a Data Analyst to support the measurement and optimisation of media campaigns by transforming raw data into meaningful insights. You will help uncover audience trends, analyse programmatic bid-stream activity, and contribute to models guiding inventory selection and forecasting.

You will work with large datasets from internal and third-party sources, cleaning and analysing data to spot patterns and answer business questions.

Qualifications

Bachelor’s degree in Data Analytics, Statistics, Marketing, Economics, Computer Science, or a related field — or equivalent practical experience.
Strong proficiency in Excel.
Familiarity with data visualisation tools such as Tableau, Looker Studio, or Power BI.
Exposure to handling or analysing datasets in an academic, internship, or professional setting.
(Preferred) Experience with SQL or Python for data manipulation or exploratory analysis.
(Preferred) Exposure to digital media, advertising technologies, or programmatic platforms (DSPs, SSPs, ad servers).
(Preferred) Interest in statistical modelling, forecasting, or measurement frameworks.

Responsibilities

Transform raw data from multiple platforms into meaningful insights.
Identify audience trends and inform client pitches.
Analyse programmatic bid-stream activity and support inventory forecasting.
Contribute to predictive models and data-driven decision making.
Translate complex data into clear visualisations and presentations for stakeholders.