Marketing Analytics Leader: Strategy & Insights

Bentley Systems; Ireland; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Great team culture

Hybrid work arrangement

Career development opportunities

Job summary

Bentley Systems is seeking a strategic and data-driven Marketing Analytics Business Partner to support our global Demand Generation and Field Marketing teams.

This role will serve as a trusted advisor to marketing leadership, delivering insights that drive campaign performance, pipeline generation, and marketing investment decisions. You will elevate marketing analytics into a strategic decision-support capability across the organization.

Qualifications

• 7+ years of experience in marketing analytics, demand generation, or related fields.
• Proven ability to communicate insights and influence senior stakeholders.
• Strong analytical and problem-solving skills with attention to detail.
• Experience with BI tools (Power BI preferred) and data analysis.
• Familiarity with Salesforce and campaign measurement frameworks.

Responsibilities

• Serve as the primary analytics partner for Demand Generation and Field Marketing leadership.
• Deliver actionable insights on campaign performance, pipeline generation, and regional marketing effectiveness.
• Partner with marketing leaders to inform campaign planning, budget allocation, and performance optimization.
• Develop and deliver executive-ready reporting, including QBRs and MBRs.
• Analyze marketing investment ROI across campaigns, channels, and regions.
• Identify trends, opportunities, and performance gaps across marketing programs.
• Collaborate with Lifecycle and Measurement teams to connect marketing engagement to pipeline and revenue outcomes.
• Translate complex business questions into analytical approaches and actionable recommendations.
• Contribute to scalable reporting frameworks and KPI definitions.
• Drive continuous improvement in marketing measurement and data-driven decision-making.

Skills

Marketing analytics

BI tools

Stakeholder influence

Data storytelling

Power BI

Salesforce

Education

Bachelor's or Master's degree in a relevant field

Tools

Power BI

SQL

Marketing automation

Job description

Bentley Systems is seeking a strategic and data-driven Marketing Analytics Business Partner to support our global Demand Generation and Field Marketing teams.

This role will serve as a trusted advisor to marketing leadership, delivering insights that drive campaign performance, pipeline generation, and marketing investment decisions. You will elevate marketing analytics into a strategic decision-support capability across the organization.