Senior Marketing Analytics Manager, Business Partner

Bentley Systems; Ireland; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Great team culture

Hybrid work arrangement

Career development opportunities

Job summary

Bentley Systems is seeking a strategic and data-driven Marketing Analytics Business Partner to support our global Demand Generation and Field Marketing teams.

This role will serve as a trusted advisor to marketing leadership, delivering insights that drive campaign performance, pipeline generation, and marketing investment decisions. You will elevate marketing analytics into a strategic decision-support capability across the organization.

Qualifications

• 7+ years of experience in marketing analytics, demand generation, or related fields.
• Proven ability to communicate insights and influence senior stakeholders.
• Strong analytical and problem-solving skills with attention to detail.
• Experience with BI tools (Power BI preferred) and data analysis.
• Familiarity with Salesforce and campaign measurement frameworks.

Responsibilities

• Serve as the primary analytics partner for Demand Generation and Field Marketing leadership.
• Deliver actionable insights on campaign performance, pipeline generation, and regional marketing effectiveness.
• Partner with marketing leaders to inform campaign planning, budget allocation, and performance optimization.
• Develop and deliver executive-ready reporting, including QBRs and MBRs.
• Analyze marketing investment ROI across campaigns, channels, and regions.
• Identify trends, opportunities, and performance gaps across marketing programs.
• Collaborate with Lifecycle and Measurement teams to connect marketing engagement to pipeline and revenue outcomes.
• Translate complex business questions into analytical approaches and actionable recommendations.
• Contribute to scalable reporting frameworks and KPI definitions.
• Drive continuous improvement in marketing measurement and data-driven decision-making.

Skills

Marketing analytics

BI tools

Stakeholder influence

Data storytelling

Power BI

Salesforce

Education

Bachelor's or Master's degree in a relevant field

Tools

Power BI

SQL

Marketing automation

Job description

Location

Dublin, Ireland (Hybrid)

Position Summary

Bentley Systems is seeking a strategic and data-driven Marketing Analytics Business Partner to support our global Demand Generation and Field Marketing teams. This role will serve as a trusted advisor to marketing leadership, delivering insights that drive campaign performance, pipeline generation, and marketing investment decisions. The ideal candidate combines strong analytical expertise with business acumen and the ability to influence stakeholders. You will play a critical role in elevating marketing analytics into a strategic decision-support capability across the organization.

Responsibilities

• Serve as the primary analytics partner for Demand Generation and Field Marketing leadership
• Deliver actionable insights on campaign performance, pipeline generation, and regional marketing effectiveness
• Partner with marketing leaders to inform campaign planning, budget allocation, and performance optimization
• Develop and deliver executive-ready reporting, including QBRs and MBRs
• Analyze marketing investment ROI across campaigns, channels, and regions
• Identify trends, opportunities, and performance gaps across marketing programs
• Collaborate with Lifecycle and Measurement teams to connect marketing engagement to pipeline and revenue outcomes
• Translate complex business questions into analytical approaches and actionable recommendations
• Contribute to the development of scalable reporting frameworks and KPI definitions
• Drive continuous improvement in marketing measurement and data-driven decision-making

Qualifications

• 7+ years of experience in marketing analytics, business analytics, demand generation, field marketing, or a related field
• Experience supporting Demand Generation, Field Marketing, or B2B marketing teams
• Proven ability to communicate insights and influence senior stakeholders
• Strong analytical and problem-solving skills with attention to detail
• Experience with BI tools (Power BI preferred) and data analysis
• Ability to manage multiple priorities in a dynamic environment
• Bachelor's or Master's degree in a relevant discipline or equivalent training or experience
• Familiarity with Salesforce, marketing automation platforms, and campaign measurement frameworks
• Support budget planning and execution activities

Preferred Qualifications

• Experience in B2B SaaS or enterprise software environments

What We Offer

• A great Team and culture - please see our colleague video.
• An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start.
• An attractive salary and benefits package.
• A commitment to inclusion, belonging, and colleague well-being through global initiatives and resource groups.
• A company committed to making a real difference by advancing the world's infrastructure for a better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.

About Bentley Systems

Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance.

Opportunity Employer

Bentley is proud to be an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, gender/gender identity, sexual orientation, disability, marital status, religion/belief, national origin, caste, age, or any other characteristic protected by local law or unrelated to job qualifications.

Equal Opportunity Employer/Minorities/Females/Veterans/Disabled