Marketing Measurement Leader - Impact & Insights

Citigroup; Dublin; Hybrid; EUR 110,000 - 165,000; Full time

Job summary

Citigroup seeks an SVP, Marketing Effectiveness & Measurement to lead how we measure, prove, and improve the impact of marketing across the organization. This role sits within the Brand, Innovation, and Content team and reports to the Head of Intelligence and Effectiveness.

You will partner with Citi's marketing teams to turn complex data into actionable insights that shape strategy for brand campaigns, sponsorships, content, and digital programs, while guiding governance and best practices

Qualifications

• Progressive experience in marketing analytics, marketing science, or a related data-driven marketing field.
• Hands‑on expertise with MMM, MTA, brand lift studies, and custom ROI analysis.
• Strong analytical and quantitative skills to turn large, complex datasets into business insights.
• Proven ability to influence stakeholders across a large, matrixed organization, from practitioners to senior executives.
• Strong communication and presentation skills with the ability to tell a clear story through data.

Responsibilities

• Lead the design of measurement frameworks that quantify the ROI of marketing investments across brand campaigns, sponsorships, and digital programs.
• Partner with business marketing teams to shape campaign design and learning agendas that improve in-market performance.
• Build governance for measuring content marketing, sponsorships, strategic partnerships, and experiential events.
• Work with shared capabilities teams to connect data, tools, and platforms into a single measurement approach.
• Translate analytical findings into clear recommendations for senior leadership and marketing stakeholders.
• Educate marketing teams on measurement best practices and analytical techniques to build a data-driven culture.
• Track emerging trends in marketing science and analytics technology to strengthen Citi's measurement capabilities.
• Assess risk in marketing decisions and elevate control issues to protect Citi and its clients.

Skills

Marketing analytics

Marketing science

MMM (Marketing Mix Modeling)

MTA (Multi-Touch Attribution)

Brand lift studies

ROI analysis

Stakeholder influence

Data storytelling

Education

Bachelor's degree

Master's degree

Tools

Ad servers

DMPs

Analytics visualization tools

Job description

Citigroup seeks an SVP, Marketing Effectiveness & Measurement to lead how we measure, prove, and improve the impact of marketing across the organization. This role sits within the Brand, Innovation, and Content team and reports to the Head of Intelligence and Effectiveness.

You will partner with Citi's marketing teams to turn complex data into actionable insights that shape strategy for brand campaigns, sponsorships, content, and digital programs, while guiding governance and best practices