Senior Lead, Marketing Effectiveness & Measurement

Citigroup Inc.; Dublin; Hybrid; EUR 110,000 - 165,000; Full time

Benefits offered by this job

Hybrid schedule

Learning programs

Financial wellbeing programs

Work-life balance

Job summary

Citi in Dublin is seeking an SVP for Marketing Effectiveness & Measurement to lead how we measure, prove, and improve the impact of marketing across the organization. You will design measurement frameworks that tie Citi’s marketing investment to business growth and partner with teams to shape campaigns and content strategy.

The role requires strong analytics, experience with MMM/MTA and brand lift studies, and the ability to influence senior leaders in a large, matrixed organization.

Qualifications

• Progressive experience in marketing analytics or a data-driven marketing field.
• Hands-on expertise with MMM, MTA, brand lift studies, and ROI analysis.
• Strong analytical and quantitative skills to derive business insights.
• Proven ability to influence stakeholders across a large organization and present findings clearly.

Responsibilities

• Lead the design of measurement frameworks that quantify the ROI of marketing investments across brand campaigns, sponsorships, and digital programs.
• Partner with business marketing teams to shape campaign design and learning agendas that improve in-market performance.
• Build governance for measuring content marketing, sponsorships, and experiential events.
• Work with shared capabilities teams to connect data, tools, and platforms into a single measurement approach.
• Translate analytical findings into clear recommendations for senior leadership and marketing stakeholders.
• Educate marketing teams on measurement best practices and analytical techniques to build a data-driven culture.
• Track emerging trends in marketing science and analytics technology to strengthen Citi's measurement capabilities.
• Assess risk in marketing decisions and elevate control issues to protect Citi and its clients.

Skills

Marketing analytics

Marketing science

MMM

MTA

Brand lift studies

ROI analysis

Stakeholder influence

Communication skills

Education

Bachelor's degree

Master's degree

Tools

Ad servers

Data management platforms

Analytics visualization tools

Job description

Citi in Dublin is seeking an SVP for Marketing Effectiveness & Measurement to lead how we measure, prove, and improve the impact of marketing across the organization. You will design measurement frameworks that tie Citi’s marketing investment to business growth and partner with teams to shape campaigns and content strategy.

The role requires strong analytics, experience with MMM/MTA and brand lift studies, and the ability to influence senior leaders in a large, matrixed organization.