SVP, Marketing Effectiveness & Growth Insights

Citigroup Inc.; Dublin; Hybrid; EUR 120,000 - 160,000; Full time

Job summary

Citibank (Switzerland) AG is looking for a Senior Vice President of Marketing Effectiveness in Dublin. This strategic role will drive marketing and business growth by implementing measurement frameworks and data-driven strategies. Responsibilities include partnering with marketing teams, establishing measurement frameworks, and translating complex data into actionable insights. The ideal candidate should have extensive experience in marketing analytics, strong analytical skills, and excellent communication abilities. A bachelor's degree is required, with a master's degree preferred.

Qualifications

• Progressive experience in marketing analytics or related roles.
• Hands-on experience with marketing measurement techniques.
• Strong analytical skills to synthesize complex datasets.

Responsibilities

• Serve as a strategic partner to business marketing teams.
• Establish measurement frameworks for marketing initiatives.
• Translate analytical findings into actionable insights.

Skills

Marketing analytics

Data-driven marketing

Marketing measurement techniques

Analytical skills

Communication

Education

Bachelor's degree

Master's degree

Tools

Analytics tools

Data management platforms

Job description

Citibank (Switzerland) AG is looking for a Senior Vice President of Marketing Effectiveness in Dublin. This strategic role will drive marketing and business growth by implementing measurement frameworks and data-driven strategies. Responsibilities include partnering with marketing teams, establishing measurement frameworks, and translating complex data into actionable insights. The ideal candidate should have extensive experience in marketing analytics, strong analytical skills, and excellent communication abilities. A bachelor's degree is required, with a master's degree preferred.