Marketing Effectiveness & Measurement Senior Lead

Citigroup Inc.; Dublin; Hybrid; EUR 110,000 - 165,000; Full time

Benefits offered by this job

Hybrid schedule

Learning programs

Financial wellbeing programs

Work-life balance

Job summary

Citi in Dublin is seeking an SVP for Marketing Effectiveness & Measurement to lead how we measure, prove, and improve the impact of marketing across the organization. You will design measurement frameworks that tie Citi’s marketing investment to business growth and partner with teams to shape campaigns and content strategy.

The role requires strong analytics, experience with MMM/MTA and brand lift studies, and the ability to influence senior leaders in a large, matrixed organization.

Qualifications

• Progressive experience in marketing analytics or a data-driven marketing field.
• Hands-on expertise with MMM, MTA, brand lift studies, and ROI analysis.
• Strong analytical and quantitative skills to derive business insights.
• Proven ability to influence stakeholders across a large organization and present findings clearly.

Responsibilities

• Lead the design of measurement frameworks that quantify the ROI of marketing investments across brand campaigns, sponsorships, and digital programs.
• Partner with business marketing teams to shape campaign design and learning agendas that improve in-market performance.
• Build governance for measuring content marketing, sponsorships, and experiential events.
• Work with shared capabilities teams to connect data, tools, and platforms into a single measurement approach.
• Translate analytical findings into clear recommendations for senior leadership and marketing stakeholders.
• Educate marketing teams on measurement best practices and analytical techniques to build a data-driven culture.
• Track emerging trends in marketing science and analytics technology to strengthen Citi's measurement capabilities.
• Assess risk in marketing decisions and elevate control issues to protect Citi and its clients.

Skills

Marketing analytics

Marketing science

MMM

MTA

Brand lift studies

ROI analysis

Stakeholder influence

Communication skills

Education

Bachelor's degree

Master's degree

Tools

Ad servers

Data management platforms

Analytics visualization tools

Job description

Citi is looking for an SVP, Marketing Effectiveness & Measurement to lead how we measure, prove, and improve the impact of marketing across the organization. Sitting within the Brand, Innovation, and Content team and reporting to the Head of Intelligence and Effectiveness, this role builds the measurement frameworks that connect marketing investment to business growth. You will partner with marketing teams across Citi to turn complex data into insights that shape strategy for brand campaigns, sponsorships, content, and digital programs.

Responsibilities

• Lead the design of measurement frameworks that quantify the ROI of marketing investments across brand campaigns, sponsorships, and digital programs.
• Partner with business marketing teams to shape campaign design and learning agendas that improve in-market performance.
• Build governance for measuring content marketing, sponsorships, strategic partnerships, and experiential events.
• Work with shared capabilities teams to connect data, tools, and platforms into a single measurement approach.
• Translate analytical findings into clear recommendations for senior leadership and marketing stakeholders.
• Educate marketing teams on measurement best practices and analytical techniques to build a data-driven culture.
• Track emerging trends in marketing science and analytics technology to strengthen Citi's measurement capabilities.
• Assess risk in marketing decisions and elevate control issues to protect Citi and its clients.

Required Qualifications & Skills

• Progressive experience in marketing analytics, marketing science, or a related data-driven marketing field.
• Hands-on expertise with marketing measurement techniques including MMM, MTA, brand lift studies, and custom ROI analysis.
• Strong analytical and quantitative skills to turn large, complex datasets into business insights.
• Proven ability to influence stakeholders across a large, matrixed organization, from practitioners to senior executives.
• Strong communication and presentation skills with the ability to tell a clear story through data.

Beneficial Skills & Qualifications

• Experience designing measurement frameworks for content, sponsorship, or event marketing.
• Background in financial services or another highly regulated industry.
• Familiarity with modern marketing technology, including ad servers, data management platforms, and analytics visualization tools.
• Bachelor's degree.
• Master's degree.

What We Offer

This role puts you at the center of how Citi's marketing organization measures success, giving you influence over strategy at a global financial institution.

• Shape measurement strategy that directly informs how senior leaders invest in marketing.
• Work with a hybrid schedule of 3 days in the office and 2 days working remotely.
• Collaborate with marketing and analytics teams across Citi's global business.
• Access ongoing learning and development opportunities to grow your expertise in marketing science.
• Benefit from programs supporting financial wellbeing, family needs, and work-life balance.

Join Citi to shape how marketing effectiveness drives growth across a leading global financial institution.

Job Family Group: Marketing

Job Family: Digital & Social Media Marketing

Time Type: Full time

Primary Location Full Time Salary Range: €109,920.00 - €164,880.00

Most Relevant Skills: Please see the requirements listed above.

Other Relevant Skills: For complementary skills, please see above and/or contact the recruiter.

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