SVP, Marketing Measurement & Growth Analytics

Citigroup Inc.; Dublin; Hybride; EUR 110 000 - 165 000; Plein temps

Avantages offerts par ce poste

Hybrid work schedule

Learning & development opportunities

Financial wellbeing programs

Global collaboration

Résumé du poste

Citigroup Inc. is seeking an SVP, Marketing Effectiveness & Measurement to lead how we measure, prove, and improve marketing impact across the organization.

Based in the Brand, Innovation, and Content team, this role builds measurement frameworks that connect marketing investment to business growth. You'll partner with Citi marketing teams to turn complex data into insights that shape strategy for brand campaigns, sponsorships, content, and digital programs.

Qualifications

• Progressive experience in marketing analytics or data-driven marketing.
• Hands-on expertise with MMM, MTA, brand lift studies, and ROI analysis.
• Strong analytical and quantitative skills to turn data into insights.
• Ability to influence stakeholders across a large organization.
• Strong communication and presentation skills to tell stories with data.

Responsabilités

• Lead the design of measurement frameworks quantifying ROI across brand campaigns, sponsorships, and digital programs.
• Partner with marketing teams to shape campaign design and learning agendas.
• Build governance for measuring content marketing, sponsorships, and events.
• Connect data, tools, and platforms into a single measurement approach.
• Translate analytical findings into recommendations for senior leadership.
• Educate marketing teams on measurement best practices and data-driven culture.
• Track trends in marketing science and analytics tech to strengthen Citi's capabilities.
• Assess risk in marketing decisions and protect Citi and its clients.

Connaissances

Marketing analytics

MMM, MTA, brand lift

Data-driven storytelling

Stakeholder influence

Communication & presentation

Formation

Bachelor's degree

Master's degree

Outils

Ad servers

Data management platforms

Analytics visualization tools

Description du poste

Citigroup Inc. is seeking an SVP, Marketing Effectiveness & Measurement to lead how we measure, prove, and improve marketing impact across the organization.

Based in the Brand, Innovation, and Content team, this role builds measurement frameworks that connect marketing investment to business growth. You'll partner with Citi marketing teams to turn complex data into insights that shape strategy for brand campaigns, sponsorships, content, and digital programs.