Marketing Manager – Wexford

Purcell O’Leary; Wexford; On-site; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Pension scheme

Health insurance

Flexible working hours

Professional development support

Job summary

Purcell O’Leary in Wexford is seeking a Marketing Manager to lead strategic marketing initiatives, drive brand awareness, engage customers, and accelerate revenue growth across digital and traditional channels.

You will manage a team, collaborate with cross-functional partners, oversee content creation, and use data-driven insights to optimize campaigns. The role offers a competitive salary and flexible hours.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Master’s degree or professional certifications (CIM, Google Ads) are a plus.

Responsibilities

• Strategy & Planning: Develop and implement integrated marketing strategies aligned with company objectives.
• Campaign Management: Plan, execute, and optimize multi-channel campaigns (email, social, PPC, SEO, events).
• Team Leadership: Manage and mentor a team of marketing professionals; coordinate with agencies and vendors.
• Brand & Content: Ensure brand consistency; oversee content for blogs, newsletters, ads, and promos.
• Analytics & Reporting: Track KPIs and prepare monthly performance reports; use data-driven insights for future strategies.

Skills

Digital marketing

Communication

Project management

Analytics

Education

Bachelor's degree in Marketing/Business/Communications

Master’s degree or CIM/Google Ads preferred

Tools

Google Analytics

CRM platforms

CMS

Job description

Marketing Manager – Wexford

Purpose of the Marketing Manager

To lead and execute strategic marketing initiatives that drive brand awareness, customer engagement, and revenue growth. The Marketing Manager will oversee campaigns across digital and traditional channels, manage a team, and collaborate cross-functionally to align marketing efforts with business goals.

Key Responsibilities

• Strategy & Planning
  • Develop and implement integrated marketing strategies aligned with company objectives.
  • Conduct market research and competitor analysis to identify opportunities and threats.
• Campaign Management
  • Plan, execute, and optimize multi-channel campaigns (email, social media, PPC, SEO, events).
  • Monitor campaign performance and adjust tactics to improve ROI.
• Team Leadership
  • Manage and mentor a team of marketing professionals.
  • Coordinate with external agencies, freelancers, and vendors.
• Brand & Content
  • Ensure brand consistency across all touchpoints.
  • Oversee content creation for blogs, newsletters, ads, and promotional materials.
• Analytics & Reporting
  • Track KPIs and prepare monthly performance reports.
  • Use data-driven insights to inform future strategies.

Requirements

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Master’s degree or professional certifications (e.g., CIM, Google Ads) are a plus.

Experience

• 5+ years in marketing roles, with at least 2 years in a managerial capacity.
• Proven success in campaign management and team leadership.

Skills

• Strong understanding of digital marketing tools (Google Analytics, CRM platforms, CMS).
• Excellent communication, project management, and analytical skills.
• Creative mindset with attention to detail.

Salary & Benefits

• Competitive salary (€55,000–€75,000 depending on experience)
• Performance-based bonuses
• Pension scheme
• Health insurance
• Flexible working hours
• Professional development support