Brand Manager: Growth Strategy & Consumer Experience

Mondelēz International; Leinster; On-site; EUR 70,000 - 100,000; Full time

Job summary

Mondelēz International in Ireland seeks a Brand & Portfolio Manager to drive consumer-centric portfolio growth and align with brand vision. You will develop annual plans, set objectives and allocate resources across cross-functional teams, delivering integrated marketing campaigns and revenue-driving initiatives.

Based on consumer insights and brand positioning, you will implement 360-degree communications and support future product platforms while collaborating with regional and

Qualifications

• Experience understanding consumer behavior in the CPG sector.
• Ability to translate insights into consumer-centric brand portfolios.
• Strong analytical and creative balance for commercial strategy.

Responsibilities

• Support brand portfolio strategy and priorities to drive growth.
• Develop annual plans, objectives and allocate resources.
• Make recommendations for integrated commercial plans and marketing campaigns.
• Develop and implement 360 degree campaigns based on consumer insights.

Skills

Consumer behavior

Brand strategy

Analytics

Communication

Leadership

Job description

Mondelēz International in Ireland seeks a Brand & Portfolio Manager to drive consumer-centric portfolio growth and align with brand vision. You will develop annual plans, set objectives and allocate resources across cross-functional teams, delivering integrated marketing campaigns and revenue-driving initiatives.

Based on consumer insights and brand positioning, you will implement 360-degree communications and support future product platforms while collaborating with regional and