Growth Marketing Specialist

Westbourne; Cork; On-site; EUR 36,000 - 48,000; Full time

Job summary

Westbourne in Cork, Ireland seeks a marketing professional to join the team and drive campaigns across digital and traditional channels. You will create content, manage social media, support paid advertising, and help with events and lead generation.

The role requires 2–4 years in marketing, strong communication, and hands-on experience with analytics, SEO, and CRM tools. A proactive, detail-oriented team player is essential.

Qualifications

• 2–4 years in marketing or a related role.
• Experience in digital and social media marketing.
• Ability to plan, execute and report on campaigns.
• Strong written and verbal communication skills.
• Experience with paid ads is a plus.

Responsibilities

• Support the development and implementation of marketing plans and campaigns aligned with business objectives.
• Plan, coordinate and execute marketing campaigns across digital and traditional channels.
• Manage and regularly update the company’s social media platforms, website content and other digital channels.
• Create engaging marketing content including social media posts, promotional materials, presentations, advertisements and email campaigns.
• Support and manage paid advertising campaigns across platforms such as Google, LinkedIn, Facebook and Instagram.
• Monitor campaign performance and track key metrics including engagement, leads, website traffic, conversions and ROI.
• Assist in identifying new market opportunities, customer segments and industry trends.
• Work closely with sales and business development teams to support lead‑generation activities and commercial growth.
• Maintain consistent brand messaging and visual identity across marketing materials and communication channels.
• Coordinate with designers, agencies, suppliers and other external marketing partners when required.
• Conduct competitor, customer and market research to support marketing initiatives.
• Assist with the planning and promotion of events, exhibitions, webinars and customer engagement activities.
• Support email marketing campaigns and maintain relevant customer and prospect databases.
• Prepare regular marketing reports and provide insights on campaign performance.
• Monitor social media engagement and respond or coordinate responses where appropriate.
• Support the creation of sales and marketing collateral, presentations, brochures and other promotional materials.
• Manage multiple marketing activities and projects while ensuring deadlines and priorities are met.

Tools

Google Analytics

Canva

CRM

Email platforms

Google Ads

LinkedIn Ads

Job description

Westbourne in Cork, Ireland seeks a marketing professional to join the team and drive campaigns across digital and traditional channels. You will create content, manage social media, support paid advertising, and help with events and lead generation.

The role requires 2–4 years in marketing, strong communication, and hands-on experience with analytics, SEO, and CRM tools. A proactive, detail-oriented team player is essential.