Marketing Leader: Brand Strategy & Growth

CREGG Group; Munster; On-site; Confidential; Full time

Job summary

CREGG Group is seeking a senior Head of Marketing to Shannon to lead the organisation’s marketing and brand strategy, supporting passenger growth, commercial performance and wider business objectives.

The role oversees brand management, digital marketing, market research, stakeholder engagement and campaign delivery while leading a high-performing marketing team across multiple brands.

Qualifications

• 10+ years of experience across marketing, advertising and project management, including leadership roles.
• Proven ability to lead cross-functional marketing teams in multi-brand environments.
• Experience using qualitative and quantitative research to inform strategies.
• Strong stakeholder management and presentation skills.

Responsibilities

• Develop and implement the marketing and brand strategy aligned with corporate objectives.
• Lead, motivate and develop the marketing team, promoting creativity and accountability.
• Manage relationships with agencies, media partners and external service providers.
• Develop and manage annual marketing budgets and allocate resources effectively.
• Establish marketing metrics and reporting frameworks to monitor campaign performance.
• Collaborate with regional partners to stimulate inbound tourism and travel demand.
• Provide marketing support for aviation business development initiatives and new service launches.
• Drive customer-focused communications and digital innovation to enhance experience.

Skills

Leadership

Marketing strategy

Brand management

Digital marketing

Market research

Stakeholder management

Analytics & reporting

Communication

Education

Third-level degree in Business or Marketing

Job description

CREGG Group is seeking a senior Head of Marketing to Shannon to lead the organisation’s marketing and brand strategy, supporting passenger growth, commercial performance and wider business objectives.

The role oversees brand management, digital marketing, market research, stakeholder engagement and campaign delivery while leading a high-performing marketing team across multiple brands.