Brand Strategy Leader: Propositions, Naming & Growth

Grant Thornton Ireland; Dublin; On-site; EUR 90,000 - 130,000; Full time

Job summary

Grant Thornton Ireland is seeking a Brand Strategy Manager to shape the group’s positioning, narrative and propositions for campaigns, services and solutions. You will lead brand architecture, naming, and the employee value proposition, reporting to the Director, Brand Strategy.

The role involves shaping brand strategy across markets and guiding senior stakeholders through workshops and decisions. Applicants should have a Bachelor’s in marketing/communications/business and around 7 years in

Qualifications

• Bachelor’s degree in marketing, communications, business or related field, or equivalent experience.
• Around 7 years in brand strategy across markets or complex organisations.
• Experience shaping brand architecture, naming and acquired-brand strategy.
• Strong writing and editorial judgement for clear, distinctive messaging.

Responsibilities

• Develop positioning, narrative and tone of voice for the group across markets.
• Build proposition and messaging frameworks for campaigns, services and solutions.
• Lead workshops with leadership teams to shape propositions and gain alignment.
• Turn strategy into clear creative briefs and maintain direction during development.
• Shape brand architecture and naming for acquisitions, products and platforms.

Skills

Brand strategy

Stakeholder facilitation

Editorial judgement

Propositions messaging

Employer brand

Cross-market experience

Evidence-based storytelling

Education

Bachelor’s degree in marketing/communications/business

Job description

Grant Thornton Ireland is seeking a Brand Strategy Manager to shape the group’s positioning, narrative and propositions for campaigns, services and solutions. You will lead brand architecture, naming, and the employee value proposition, reporting to the Director, Brand Strategy.

The role involves shaping brand strategy across markets and guiding senior stakeholders through workshops and decisions. Applicants should have a Bachelor’s in marketing/communications/business and around 7 years in