Head of Marketing

Morgan McKinley; Shannon; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Competitive remuneration package

Job summary

Morgan McKinley is partnering with a leading aviation and commercial property organisation to appoint a Head of Marketing. This senior leadership role focuses on shaping the overall marketing and brand strategy to drive passenger growth and business performance.

You will lead a marketing team, work with airline partners, tourism bodies and regional stakeholders to deliver impactful campaigns and measurable results.

Qualifications

• 10+ years in marketing, advertising, account or project management.
• At least 3 years in a leadership role directing teams.
• Degree in Marketing/Business or substantial equivalent experience.
• Proven track record delivering strategic marketing plans and growth.

Responsibilities

• Develop and implement overall marketing and brand strategy.
• Lead, motivate and develop the marketing team.
• Develop and manage annual marketing budgets.
• Lead digital marketing, brand management, research and campaigns.
• Establish metrics and reporting to measure performance.
• Collaborate with airline partners, tourism bodies and stakeholders.
• Manage external agencies and service providers.
• Present performance and insights to senior leadership.

Skills

Leadership experience

Strategic marketing

Digital & social media

Brand management

Stakeholder management

Analytics & market research

Budgeting & financial planning

Presentation & communication

Education

Bachelor's in Marketing or Business

Substantial relevant experience

Job description

Morgan McKinley are delighted to be partnering with a leading organisation in the aviation and commercial property sector on the appointment of a Head of Marketing.

This is a senior leadership opportunity for an experienced marketing professional to develop and deliver the organisation's overall marketing and brand strategy, with a strong focus on passenger growth, commercial performance and long-term business objectives.

The successful candidate will lead a marketing team and work closely with senior leadership, airline partners, tourism bodies and regional stakeholders to deliver impactful campaigns and support continued business growth.

Key Responsibilities:

• Develop and implement the overall marketing and brand strategy in line with corporate objectives.
• Lead, motivate and develop the marketing team, fostering a culture of creativity, accountability and continuous improvement.
• Develop and manage annual marketing budgets, ensuring effective allocation of resources.
• Lead digital marketing, brand management, market research, communications and campaign delivery.
• Develop robust marketing metrics and reporting frameworks to measure campaign performance and inform strategic decision‑making.
• Collaborate with airline partners on route launches and promotional campaigns to build awareness and stimulate demand.
• Work closely with tourism agencies, local authorities and regional stakeholders to support inbound tourism and travel demand.
• Manage relationships with external marketing agencies, media partners and service providers.
• Use customer insights, analytics and market research to optimise marketing effectiveness.
• Support commercial initiatives across areas including retail, food and beverage, parking and other revenue streams.
• Present marketing performance, insights and recommendations to senior leadership.

The Ideal Candidate:

• 10+ years' experience across marketing, advertising, account or project management, with at least 3 years' experience in a leadership position.
• Third-level qualification in Marketing, Business or a related discipline, or substantial relevant experience.
• Proven experience developing and delivering strategic marketing plans that have contributed to business growth.
• Strong experience leading and motivating cross‑functional marketing teams.
• Excellent understanding of digital and social media, direct marketing, PR, advertising and brand management across both corporate and consumer markets.
• Strong commercial awareness with experience using data, research and customer insights to drive marketing decisions.
• Excellent stakeholder management and relationship‑building skills.
• Strong project management, presentation, written and verbal communication skills.
• A creative, commercially minded and proactive approach with excellent attention to detail.

This is an excellent opportunity for a senior marketing professional to take on a highly visible leadership role where their judgement, creativity and strategic thinking can have a genuine impact on business growth.

Competitive remuneration and benefits package on offer.