Head of Marketing

Sigmar Recruitment; Shannon; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Attractive salary and benefits package

Job summary

Sigmar Recruitment is seeking a Head of Marketing in Ireland to lead the Group's marketing and brand strategy, driving growth and visibility across passenger numbers and routes.

You will manage a skilled team, foster a culture of creativity and accountability, and oversee budgets, analytics, and agency relationships to deliver measurable business impact.

Qualifications

• Bachelor degree in business or marketing or substantial relevant experience.
• 10+ years in marketing with 3+ years in leadership.
• Proven ability to lead cross-functional marketing teams and drive growth.

Responsibilities

• Develop and execute the Group’s overall marketing and brand strategy.
• Lead and inspire a marketing team to deliver campaigns boosting passenger numbers and route performance.
• Foster creativity, accountability and continuous improvement across marketing activities.
• Manage marketing agency and partner relationships for impactful collaborations.
• Develop and control annual marketing budgets aligned with the five-year plan.
• Design and monitor robust marketing metrics to inform decisions.
• Present recommendations to senior leadership and stakeholders.
• Support airline partners on route launches and engage with tourism and regional partners.
• Deploy digital innovation to enhance customer experience and maximise commercial performance.

Skills

Strategic marketing

Leadership

Digital marketing

Brand management

Analytics

Communication

Project management

Education

Bachelor level in business/marketing

Job description

Head of Marketing

About Your New Employer

• Joina dynamic, commercial semi-state company at the heart of Ireland’s aviation and business community.
• With nearly 80 years in business, the Group operates a majorAirport andcommercial property portfolio, supporting an ever-growing aviation hub and regional prosperity.
• Work with a collaborative team where your leadership, judgement, and creativity will drive visible business impact.

About Your New Job

As the Head of Marketing, you will:

• Develop and execute the Group’s overall marketing and brand strategy in line with corporate goals.
• Lead and inspire a skilled marketing team to deliver campaigns boosting passenger numbers, route performance, and business growth.
• Foster a culture of creativity, accountability, and continuous improvement across all marketing activities.
• Manage marketing agency and partner relationships, shaping impactful collaborations.
• Develop and control annual marketing budgets aligned with the Group’s five-year strategic plan.
• Design and monitor robust marketing metrics, using insights to inform business decisions.
• Present recommendations to senior leadership and senior stakeholders.
• Support airline partners on route launches and engage with tourism and regional partners to grow inbound travel.
• Deploy digital innovation to enhance customer experience and maximise commercial performance, including non-aeronautical revenue streams.

What Skills You Need

• Third-level qualification in business, marketing, or substantial relevant experience.
• 10+ years’ experience in marketing, advertising or project/accounts management—3+ years at leadership level.
• Proven ability to lead and motivate cross-functional marketing teams, delivering measurable business growth.
• Deep expertise in digital, social media, brand, PR, and direct marketing for corporate and consumer sectors.
• Strong analytical skills—experienced in leveraging qualitative/quantitative insights to shape successful campaigns.
• Outstanding communication, project management, and presentation skills.
• Creative flair and a positive, proactive attitude.

What's on Offer

• Genuine impact: Play a key role in the Group’s future success and growth.
• Professional growth: Access to tailored training and career development opportunities.
• Attractive salary and benefits package: Rewarding your experience, ambition, and expertise.

Deadline: Friday 9th October 2026, 12 noon.