Growth Marketing Lead for Travel Brands & Analytics

Club Travel Limited; Dublin; Hybrid; EUR 45,000 - 65,000; Full time

Job summary

Club Travel Limited, a leading Irish travel company, seeks a digital marketing professional to join its in-house team. You will drive campaigns across email, SEO, PPC, social and content for Budget Travel, Abbey Travel, Escape2.ie and other brands.

You will own channel strategies, measure performance with analytics tools, and collaborate across brands to improve content, on-site messaging and conversion.

Qualifications

• At least 3 years' experience in a digital marketing role, agency or in-house.
• Hands-on experience with SEO/GEO, Google Ads and paid social campaigns.
• Strong copywriting skills, comfortable adapting tone across different brands.
• Working knowledge of GA4, Google Tag Manager, Google Ads and Meta/TikTok Ads Manager.
• Experience managing website content through a CMS.
• Confident working with data - comfortable building reports and managing budgets.
• Excellent communication skills and the ability to juggle multiple brands at once.
• Experience in travel, tourism, retail or e-commerce is a strong advantage.
• A third-level qualification in marketing, digital marketing or a related field, or equivalent experience

Responsibilities

• Build and deliver email marketing campaigns, including segmentation and lifecycle messaging.
• Contribute to Google Ads strategy (Search, Discover, YouTube) campaigns, including budget allocation and optimization.
• Run paid social campaigns on Meta and TikTok, from audience targeting to performance analysis.
• Write and edit content marketing pieces - blog posts, destination guides and on-site copy.
• Contribute to content strategy, optimising for SEO/GEO, including keyword research and on-page fixes.
• Measure digital performance using analytics tools (Google Analytics, Matomo etc.).
• Track and report on performance across digital channels, turning data into actionable insights.

Skills

SEO

Google Ads

Paid social

Copywriting

Data reporting

Analytics

Education

Bachelor's degree in marketing or related field

Tools

Google Analytics

Google Tag Manager

Meta Ads Manager

TikTok Ads Manager

Job description

Club Travel Limited, a leading Irish travel company, seeks a digital marketing professional to join its in-house team. You will drive campaigns across email, SEO, PPC, social and content for Budget Travel, Abbey Travel, Escape2.ie and other brands.

You will own channel strategies, measure performance with analytics tools, and collaborate across brands to improve content, on-site messaging and conversion.