Marketing Lead, B2B SaaS — Growth & Demand Gen Owner

Morgan McKinley; Dublin; On-site; EUR 70,000 - 110,000; Full time

Job summary

Morgan McKinley is seeking a hands-on Marketing Lead for a growing B2B SaaS client in the food and beverage sector. You will own the marketing function, align with a messaging framework, and drive brand and growth activities to build pipeline.

Leading the transition from external agency to in-house, you will shape a narrative, establish processes, and report on marketing impact across senior stakeholders. Strong strategic and execution capabilities are essential.

Qualifications

• Experience in B2B SaaS or enterprise software.
• Experience across content/brand and demand generation.
• Able to move between strategy and hands-on execution.
• Strong written and verbal communication skills, translating technical propositions into clear messaging.

Responsibilities

• Own day-to-day marketing activity across strategy, content, campaigns and execution.
• Transition marketing activity from external agency in-house.
• Develop demand-generation campaigns to generate qualified pipeline.
• Support ABM, events and outbound sales initiatives.
• Collaborate with senior stakeholders to understand customer needs and create relevant marketing activity.
• Create marketing assets (case studies, one-pagers, positioning, ROI content).
• Manage company presence on LinkedIn, website and thought leadership channels.
• Define reporting to demonstrate marketing's contribution to pipeline and revenue.

Skills

B2B SaaS

Content/Brand

Demand generation

Strategic to hands-on

Communication

Messaging/Buyer research

Sales pipeline focus

Independent ownership

Job description

Morgan McKinley is seeking a hands-on Marketing Lead for a growing B2B SaaS client in the food and beverage sector. You will own the marketing function, align with a messaging framework, and drive brand and growth activities to build pipeline.

Leading the transition from external agency to in-house, you will shape a narrative, establish processes, and report on marketing impact across senior stakeholders. Strong strategic and execution capabilities are essential.