Head of Growth Marketing

Adamantine Recruitment; Dublin; On-site; EUR 120,000 - 180,000; Full time

Job summary

The client is a rapidly growing, seed-funded SaaS scale-up seeking a hands-on Head of Growth Marketing / Head of Demand Generation to own the entire marketing function and help build the next phase of growth. You will report directly to the CEO and founder.

You’ll own brand, positioning, content, demand generation, and GTM campaigns, build the marketing team, align with Sales on pipeline, and establish scalable processes and playbooks to drive measurable ROI.

Qualifications

• 5+ years' experience in B2B SaaS marketing / demand generation.
• Strong full-stack marketer capable of strategy and execution.
• Proven track record of generating pipeline and growth.
• Strong understanding of brand, content, demand gen and GTM.
• Comfortable in an early-stage / high-growth environment.
• Commercially minded and highly data-driven.
• Hands-on attitude — build things yourself, not just manage agencies.
• Excited to build a marketing function from the ground up.

Responsibilities

• Own the overall marketing and demand generation strategy.
• Build and execute campaigns that directly drive pipeline and revenue.
• Own brand, positioning, messaging and content.
• Develop and scale inbound and outbound demand generation.
• Work closely with Sales to build a strong GTM engine.
• Own content across LinkedIn, website, email and other channels.
• Manage campaigns, events, partnerships and other growth initiatives.
• Track marketing performance, pipeline contribution and ROI.
• Build the processes, systems and playbooks needed to scale the function.
• Work closely with the founders and leadership on GTM strategy.
• Help build out the marketing team as the company grows.

Skills

B2B SaaS marketing

Demand generation

Full-stack marketer

Pipeline generation

Brand & content

GTM strategy

Data-driven decisions

Hands-on attitude

Team building

Job description

This one is a full stack marketing role folks. It's for a rapidly growing, seed-funded SaaS scale-up that is growing quickly across both ARR and headcount.

They’re looking for a hands-on Head of Growth Marketing / Head of Demand Generation to take ownership of the entire marketing function and help build the next phase of growth. You'll be reporting directly into the CEO & founder.

You’ll own everything from brand and positioning through to content, demand generation, campaigns and pipeline.

What you'll own

• Own the overall marketing and demand generation strategy
• Build and execute campaigns that directly drive pipeline and revenue
• Own brand, positioning, messaging and content
• Develop and scale inbound and outbound demand generation
• Work closely with Sales to build a strong GTM engine
• Own content across LinkedIn, website, email and other channels
• Manage campaigns, events, partnerships and other growth initiatives
• Track marketing performance, pipeline contribution and ROI
• Build the processes, systems and playbooks needed to scale the function
• Work closely with the founders and leadership team on overall GTM strategy
• Help build out the marketing team as the company continues to grow

About You

• 5+ years' experience across B2B SaaS marketing / demand generation
• Strong full-stack marketer who can move between strategy and execution
• Proven track record of generating pipeline and driving growth
• Strong understanding of brand, content, demand gen and GTM
• Comfortable working in an early-stage / high-growth environment
• Commercially minded and highly data-driven
• Hands-on attitude — happy to build things yourself rather than just manage agencies
• Excited by the opportunity to build a marketing function from the ground up