Marketing Lead

Morgan McKinley; Dublin; On-site; EUR 70,000 - 110,000; Full time

Job summary

Morgan McKinley is seeking a hands-on Marketing Lead for a growing B2B SaaS client in the food and beverage sector. You will own the marketing function, align with a messaging framework, and drive brand and growth activities to build pipeline.

Leading the transition from external agency to in-house, you will shape a narrative, establish processes, and report on marketing impact across senior stakeholders. Strong strategic and execution capabilities are essential.

Qualifications

• Experience in B2B SaaS or enterprise software.
• Experience across content/brand and demand generation.
• Able to move between strategy and hands-on execution.
• Strong written and verbal communication skills, translating technical propositions into clear messaging.

Responsibilities

• Own day-to-day marketing activity across strategy, content, campaigns and execution.
• Transition marketing activity from external agency in-house.
• Develop demand-generation campaigns to generate qualified pipeline.
• Support ABM, events and outbound sales initiatives.
• Collaborate with senior stakeholders to understand customer needs and create relevant marketing activity.
• Create marketing assets (case studies, one-pagers, positioning, ROI content).
• Manage company presence on LinkedIn, website and thought leadership channels.
• Define reporting to demonstrate marketing's contribution to pipeline and revenue.

Skills

B2B SaaS

Content/Brand

Demand generation

Strategic to hands-on

Communication

Messaging/Buyer research

Sales pipeline focus

Independent ownership

Job description

Marketing Lead - B2B SaaS

Our client is an early-stage B2B SaaS business operating within the food and beverage manufacturing and supply chain technology space. They are looking for a hands-on Marketing Lead to take ownership of the company's marketing activity and help build the function as the business continues to grow.

Marketing is currently supported by an external agency across messaging, content and PR. This role will gradually bring these activities in-house, working from an established messaging and positioning framework and turning it into a clear company narrative, stronger market presence and a consistent source of qualified pipeline.

This is an opportunity for someone who enjoys working across both brand and growth marketing and is comfortable balancing strategic thinking with hands-on execution. As the business grows, there will be scope to help shape the future marketing function and support the development of a wider team.

Key Responsibilities

• Take ownership of day-to-day marketing activity across strategy, content, campaigns and execution.
• Manage the transition of marketing activity from an external agency into the business.
• Develop and deliver demand-generation campaigns designed to generate qualified sales pipeline.
• Support ABM activity, events and outbound sales initiatives.
• Work closely with senior stakeholders across sales, supply chain, operations, demand planning, finance and procurement to understand customer needs and create relevant marketing activity.
• Turn existing messaging, customer insights and proof points into sales and marketing materials, including case studies, one-pagers, competitive positioning and ROI content.
• Manage and develop the company's presence across LinkedIn, the website, thought leadership and other relevant channels.
• Support the professional presence and thought leadership of senior members of the business.
• Introduce clear reporting and measurement to demonstrate marketing's contribution to pipeline and revenue.
• Work closely with the founders and wider team, taking ownership of marketing priorities in a fast-moving environment.
• Help establish the processes, tools and foundations required to scale the marketing function over time.

Experience & Skills

• Experience in B2B SaaS, enterprise software or another technology-led environment.
• Experience across both content/brand and demand generation.
• Comfortable moving between marketing strategy and hands-on execution.
• Strong written and verbal communication skills, with the ability to translate technical or data-led propositions into clear messaging.
• Experience developing content and marketing assets for B2B audiences.
• Comfortable working with established messaging and buyer research.
• Strong commercial awareness and an understanding of how marketing can support sales pipeline.
• Comfortable working in a fast-moving, resource-constrained start-up environment.
• Self-motivated and able to work independently with a high degree of ownership.

Desirable Experience

• Experience within supply chain, manufacturing, food and beverage or a related sector.
• Experience working with external agencies or contractors.
• Exposure to ABM and enterprise B2B sales environments.
• Experience working with multiple stakeholders throughout a complex B2B buying process.