Marketing Campaign Executive (Maternity Cover)

Live Nation; Ireland; On-site; EUR 40,000 - 60,000; Full time

Benefits offered by this job

Health benefits

Paid time off

401(k) with company match

New parent programs

Job summary

MCD Productions is seeking a Marketing & Campaign Executive / Media Planner (maternity cover) to support acts across music, theatre, comedy, family attractions and exhibitions. You will concept and execute targeted campaigns to optimise ticket sales and enhance the entertainment proposition.

You’ll contribute to creative development, coordinate with Marketing, Digital and PR teams, and work with agencies and venues to drive results under ambitious timelines.

Qualifications

• Excellent knowledge of the campaign briefing process.
• Experience monitoring and managing campaign budgets.
• Ability to manage multiple projects to completion under tight deadlines.
• Experience across all media channels with online media (SEM, PPC, email, social).
• Strong understanding of consumer motivations around live events.

Responsibilities

• Create and deliver innovative marketing campaigns to optimise ticket sales.
• Contribute to creative meetings and the promotion of acts and artists across venues and events.
• Define campaign objectives and deliver integrated marketing plans.
• Collaborate with agencies and in-house teams to optimise exposure across channels.
• Measure campaign performance and ROI to improve future campaigns.

Skills

Campaign management

Digital marketing

Budget management

Media planning

Analytical thinking

Project management

Communication skills

Audience insights

Education

Marketing degree

Job description

• Working with MCD’s Promoters, Digital, PR and Creative teams, the position of Marketing & Campaign Executive / Media Planner (maternity cover, minimum 6 months with potential to extend) exists as a pivotal support role in ensuring the effective and professional promotion of acts and artists across music, theatre, comedy, family attractions and exhibitions
• You will be responsible for creating and delivering innovative and effective marketing campaigns, as well as contributing to creative meetings and the entertainment proposition to optimise ticket sales and continually improve the way we promote shows. Being instrumental in concept creation, you will create and execute targeted marketing plans
• This is a key and exciting position which is critical to everything that MCD promotes
• The creation (including concept creation) and execution of targeted marketing plans
• Defining campaign objectives and creating/delivering innovative and effective campaigns to optimise ticket sales and promote shows
• Supporting colleagues in Marketing, the Digital Marketing Department and across MCD in implementing integrated strategies with a particular focus on digital marketing
• Working with our agencies and in-house creative teams to produce compelling campaigns
• Working with venues, commercial and media partners to optimise exposure/achieve goals
• Engaging with MCD’s PR, Creative, Social and Digital teams to ensure that campaigns are supported effectively, across different platforms and channels
• Measuring campaign performance and RoI to improve and power future campaigns
• Proposing creative recommendations, based on audience preferences/demographics and campaign performance, to improve marketing and campaign outcomes
• You will support a dynamic team in delivering professional campaigns against ambitious timelines
• Contributing to the creative development and successful implementation of MCD’s integrated marketing strategy

Benefits

• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
• WEALTH: 401(k) program with company match, Stock Program Reimbursement
• FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

MCD Productions is currently inviting applications from passionate individuals who are determined to do great work in delivering exceptional campaigns – resulting in sold out venues and an unforgettable two hours of magicExcellent knowledge of the campaign briefing business, together with experience in monitoring and the effective management of campaign budgetsAn ability to manage multiple projects to completion under concurrent, rigorous deadlines, in a fast-paced dynamic environment, with evidence of commercial accountabilityExcellent experience working across all media channels plus a proven track record in delivering online media (including Search Engine Marketing, Pay Per Click, email and social)A passion for understanding the consumer, for what music, theatre, comedy, family attractions and exhibition mean to different audiences, and what motivates consumer behaviour around live eventsMarketing/campaign/product/project management experience with either an agency or for a major event(s) company – ideally bothStrong organisation and project management skills/experienceFlexibility, resourcefulness and a high level of creativityA proven track record in the development, delivery and tracking of integrated campaigns, incorporating a data-driven mindset focused on the analysis of campaign resultsIn-depth knowledge of the Irish media landscape, including key publishers, broadcast networks, out-of-home (OOH), and digital platformsExcellent written and oral communication skillsNatural interpersonal and communicative abilitiesPrior marketing experience within an agency or events business, operating as a Campaign Executive, Account Executive, or PlannerPassion for understanding the consumer, for what music, theatre, comedy, family attractions and exhibitions means to different audiences and what motivates consumer behaviour around live eventsA qualification in Marketing (or a similar discipline) advantageousIn-depth knowledge and experience of the campaign briefing processBudget Management: Experience managing or tracking marketing budgets and evaluating financial/campaign outcomes and impact, to inform future activationsStrong time management, task prioritisation abilities and excellent attention to detail is an imperative.