Lifecycle Growth Lead for AI-Powered PLG SaaS

Viktor; Ireland; Hybrid; EUR 110,000 - 150,000; Full time

Benefits offered by this job

Remote work options

Competitive compensation

Job summary

Viktor is seeking a dedicated lifecycle owner to lead activation, expansion, retention, and reactivation for a PLG B2B SaaS. You will own the email and in-channel nudges, design expansion plays, and drive data-informed segmentation and delivery quality from day one.

You will work hands-on with Customer.io and SQL analytics to ship weekly, measure activation and revenue metrics, and improve conversion across signups to teams and active users.

Qualifications

• You have run lifecycle for a usage-based or PLG B2B SaaS.
• Data fluency: you write SQL and pull your own segments.

Responsibilities

• Activation: own the email and in-channel nudge side of activation.
• Expansion: drive seat and usage expansion through lifecycle initiatives.
• Retention and reactivation: own churn reduction and win-back with revenue impact.
• The advocacy engine: own referrals, creators, and implementation specialist programs.
• Segmentation and data: define segmentation roadmap and coordinate data dependencies with engineering.
• The channel itself: manage deliverability, domains, hygiene, and sending frequency; keep emails high quality.

Skills

Lifecycle marketing

SQL

Data analytics

Segmentation

Tools

Customer.io

Job description

Viktor is seeking a dedicated lifecycle owner to lead activation, expansion, retention, and reactivation for a PLG B2B SaaS. You will own the email and in-channel nudges, design expansion plays, and drive data-informed segmentation and delivery quality from day one.

You will work hands-on with Customer.io and SQL analytics to ship weekly, measure activation and revenue metrics, and improve conversion across signups to teams and active users.