Growth Marketing Manager

MongoDB Inc.; Ireland; On-site; EUR 90,000 - 120,000; Full time

Job summary

MongoDB Inc. is seeking a Growth Marketing Manager for Voyage AI to drive growth and adoption across the customer journey.

You will craft lifecycle experiences across email, in-product, and content, translating developer and customer needs into compelling campaigns. The role blends product-led growth, lifecycle marketing, and technical audience marketing, partnering with Product, Analytics, and Data Science to identify opportunities and optimize performance across discovery, onboarding,

Qualifications

• 5+ years of B2D or B2B experience in growth marketing.
• Experience in product-led growth and lifecycle marketing for technical audiences.
• Strong writing skills and ability to storyboard campaigns for developers.

Responsibilities

• Develop and execute growth programs across customer lifecycle to drive adoption.
• Translate developer needs into lifecycle experiences across email, in-product, content, and channels.
• Partner with Product, Analytics, and Data Science to identify growth opportunities and optimize journeys.
• Design experiments across audiences and channels to improve activation, adoption, and expansion.
• Measure funnel and product adoption KPIs and adjust strategies based on data.

Skills

Growth marketing

Lifecycle marketing

Product-led growth

Developer marketing

Cross-functional leadership

Campaign design

Data-driven optimization

Job description

• As a Growth Marketing Manager focused on driving growth and adoption of Voyage AI by MongoDB, you will develop and execute growth programs that increase awareness, engagement, and continued usage across the Voyage AI customer journey
• You will translate customer and developer needs into compelling lifecycle experiences, campaigns, and experiments across email, in-product, content, and emerging channels
• This role combines product-led growth, lifecycle marketing, and technical audience marketing
• You will partner closely with Product, Product Marketing, Analytics, Builder Relations, and Data Science to identify growth opportunities, launch programs, and continuously optimize the Voyage AI customer journey—from discovery and onboarding through activation, adoption, and expansion
• You will be responsible for building measurable growth strategies, segmenting audiences, testing messaging and experiences, and using data to improve performance against key business and product adoption goals
• This is a highly visible role that requires natural leadership skills and the ability to work across multiple teams and levels
• You are adept at thinking strategically and tactically to move work forward in a complex, cross-functional environment
• Partnering closely with Product to identify opportunities across the customer journey and develop experiences and programs that drive activation, adoption, and continued usage of Voyage AI
• Designing and executing experiments across audiences, messaging, channels, and experiences to continuously optimize performance and identify scalable growth opportunities
• Developing and executing growth strategies and programs in partnership with Growth Marketing and cross-functional teams, from opportunity identification through launch and optimization
• Creating and curating relevant content for driving awareness and adoption, including crafting campaigns that support funnels and lifecycle stages
• Performing strategic product, market, and customer analyses to identify new growth drivers or opportunities for improvement
• Uncovering and leveraging new emerging channels and opportunities to accelerate growth and workload expansion
• Monitoring and analyzing funnel and product adoption KPIs to understand performance, identify opportunities, and measure the impact of growth initiatives
• Working collaboratively with our Product Marketing and Product team to align messaging and understand relevant product launches and moments to roll into each customer program or campaign

The ideal candidate is a strategic and hands-on marketer who understands technical audiences, is familiar with the AI and LLM ecosystem, thrives in ambiguity, and can turn customer insights into high-impact programs that accelerate the growth of Voyage AIYou bring strong technical aptitude and can drive initiatives from initial strategy through cross-functional execution5+ years of B2D or B2B experience in growth marketing, with a focus on product-led growth and/or feature adoption and lifecycle marketingWorking knowledge of the AI and LLM ecosystem, including how developers build AI applications and use models, APIs, and retrieval technologies, with the ability to quickly develop fluency in new technical concepts and productsExperience designing and executing cross-sell/up-sell strategies to expand customer adoption across product offerings, leveraging insights and tailored messaging to drive incremental growthA collaborative mindset - you love working with others and incorporating relevant feedbackStrong writing skills and the ability to storyboard campaign themes and messages to develop compelling campaigns to bring to marketExperience or have a working knowledge of product-led growth strategies and KPIsUnderstanding of and appreciation for the big picture (market, customers, company) but also the details to successfully scale programsDeep understanding of marketing to developers or a technical audienceDrive to provide the best possible experience to our customers and usersFocus and drive - you know what matters and apply yourself with gusto, continuously exploring how much faster you can learn and executeFlexibility and adaptability - you enjoy working in ambiguity. You are calm and effective under pressure and able to pivot quickly. You excel at task prioritization and proper evaluation of situational urgencyPassion to objectively measure your efforts and only make decisions based on dataAn owner mentality - you take complete ownership of your tasks and champion efforts to get them to completion