Lifecycle Growth Marketing Lead

Bentley Systems; Dublin; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid work arrangement

Bentley Impact Day

Recognition programs

Job summary

Bentley Systems in Dublin is seeking a Lifecycle Marketing Manager to own the strategy, execution, and performance of customer lifecycle programs from onboarding through expansion. You will drive cross-channel communications and align with Product Marketing, Product, Customer Success, Sales, Marketing Operations, and Analytics.

You’ll design segmentation frameworks, build automated journeys in Marketo, and measure outcomes to improve activation, retention, and growth across regions with a hybrid

Qualifications

• 5+ years of experience in lifecycle marketing or CRM marketing.
• Experience designing multi-stage customer journeys tied to retention or expansion goals.
• Hands-on proficiency with marketing automation platforms (Marketo).
• Experience with data models and segmentation for personalized messaging.

Responsibilities

• Own the customer lifecycle marketing roadmap including onboarding, activation, adoption, retention, renewal, cross-sell and win-back.
• Map journeys by persona and product usage, define cadence and message hierarchy.
• Build automated journeys, nurture streams, and triggered campaigns across channels.
• Coordinate messaging with Product Marketing and Customer Success; ensure landing pages and data flows are QA’d.
• Define and report lifecycle performance metrics and optimize programs.

Skills

Lifecycle marketing

Segmentation

Personalization

Analytics & reporting

Cross-functional collaboration

Project management

Test design

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Marketo

Salesforce CRM

In-product messaging tools

ON24

Job description

Bentley Systems in Dublin is seeking a Lifecycle Marketing Manager to own the strategy, execution, and performance of customer lifecycle programs from onboarding through expansion. You will drive cross-channel communications and align with Product Marketing, Product, Customer Success, Sales, Marketing Operations, and Analytics.

You’ll design segmentation frameworks, build automated journeys in Marketo, and measure outcomes to improve activation, retention, and growth across regions with a hybrid