Interim Senior Marketing Manager (Consumer Financial Services)

Mint Marketing Talent; Dublin; Hybride; EUR 95 000 - 100 000; Plein temps

Avantages offerts par ce poste

Completion bonus

Hybrid work 3 days from home

Senior brand exposure

Résumé du poste

Mint Marketing Talent is partnering with a leading Irish financial services brand to hire a senior marketing leader on an interim 12‑month basis. You will own integrated campaigns and the customer lifecycle, with a seat in the wider brand conversation and clear impact on commercial results.

The role offers a top €95–100k salary plus a 10% completion bonus, and a genuinely flexible hybrid setup (three days from home).

Qualifications

• 5+ years in senior marketing roles, ideally Head of Marketing or Senior Marketing Manager.
• Experience in fast-paced commercial environments; large brands preferred.
• Proven track record leading integrated campaigns from strategy to execution.
• Strong ATL/BTL, CRM and digital media knowledge; data-driven decision making.
• Leadership experience and ability to manage agencies and stakeholders.

Responsabilités

• Lead campaigns end to end from opportunity through to evaluation.
• Own the customer lifecycle, communications strategy and delivery calendar.
• Drive growth across the product portfolio with commercial teams.
• Turn insights into actions with brand health and ROI reporting.
• Develop marketing capability and automation across lifecycle communications.
• Lead people and manage agency relationships, budgets, timelines.
• Contribute to brand strategy with consumer insight at the core.

Connaissances

Campaign management

Lifecycle marketing

Stakeholder management

Analytics & data-driven

Digital marketing

Agency management

Formation

Marketing degree or MBA

Outils

CRM software

Marketing automation

Analytics tools

Description du poste

Partnering with one of Ireland’s best-known financial services brands, a household name with a large, loyal customer base, we are looking for a senior marketing leader to take ownership of integrated campaigns and communications for an interim period of 12 months.

Salary €95-100,000, 10% completion bonus.

It is a senior, highly visible role with a seat in the wider brand conversation, and the kind of contract that stands out on any CV. This role offers a top salary and completion bonus to attract those at Head of Marketing, Senior Manager or similar level. While financial services experience is not a necessity, a background in a national / international brand in utility, telecoms or similar would be significant advantage.

Why this role stands out

You’ll set direction, shape the customer lifecycle strategy and lead campaigns that drive measurable commercial results, with the backing of a well-known brand and established agency partners. You’ll work with excellent flexibility (three days from home), and a completion bonus recognises your commitment through to the end.

What you’ll be doing

• Leading campaigns end to end. You’ll take integrated ATL and BTL campaigns from opportunity and objectives through creative briefing, production, launch and evaluation.
• Owning the customer lifecycle. You’ll set the customer communications strategy, annual plan and delivery calendar, and define the customer value management vision across acquisition, retention, cross-sell and win-back.
• Driving growth across the portfolio. You’ll deliver product and tactical campaigns across a broad product range, working closely with the commercial teams.
• Turning insight into action. You’ll own brand health tracking and consolidated marketing performance reporting, and turn the findings into clear recommendations that improve ROI.
• Developing marketing capability. You’ll work with internal teams to develop marketing automation functionality, improving lifecycle communications and share of wallet.
• Leading people and partners. You’ll manage and develop a Campaign & Comms Lead, and own agency relationships, budgets, timelines and governance.
• Shaping the bigger picture. You’ll contribute to brand strategy and keep consumer insight at the centre of everything the team does.

What you’ll bring

• 5+ years in senior marketing, ideally already at Head of Marketing or Senior Marketing Manager level
• A background in a fast-paced, commercially driven marketing environment, ideally with a large brand. Financial services, telecoms, energy, utilities or similar sectors would be ideal.
• A proven track record of leading integrated campaigns from strategy and creative through to best-in-class execution
• Strong knowledge of ATL creative, BTL, CRM and customer engagement, with solid digital media experience
• Strong analytical skills, and comfort turning data into decisions
• Experience managing agencies, influencing stakeholders and delivering through others
• A degree in Marketing, Business or equivalent (ideally)
• Energy, attention to detail and the ability to manage several projects at once

What’s in it for you

• A senior, high-profile role with a major Irish brand
• A 12-month contract with a completion bonus
• A genuinely flexible hybrid set-up, with 3 days from home
• Real ownership of strategy, campaigns and the customer journey
• The chance to do standout work that moves a well-loved brand forward

Interested?

If this sounds like your next move, or you’d like a confidential chat first, get in touch. I’m happy to share more about the brand and the team.